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De Rigo REM Announces Renewal Of John Varvatos Agreement
De Rigo REM, the US subsidiary of De Rigo, announced a multi-year extension of the exclusive licensing agreement for the design, production, and distribution of John Varvatos prescription frames and sunglasses globally. Under the new agreement, De Rigo REM will also be responsible for the development and distribution of the brand’s younger, casual line – Star USA, that will launch in select national chains this summer.
Rooted in Rock n’ Roll, John Varvatos is an iconic menswear designer brand that occupies a unique place in the landscape of American design. Offering tailored clothing and sportswear, the brand has expanded into a full lifestyle of products which includes accessories, footwear as well as luxury skincare and fragrances. Marking 15 years of collaboration between De Rigo REM and John Varvatos, the renewal further strengthens the partnership that was forged in 2006 and reinforces the company’s dedication to growing the brand’s presence in the optical channel.
“We are thrilled to continue our long and successful partnership with John Varvatos that began a decade and a half ago,” stated Alessandro Baronti, President and CEO, De Rigo REM. “Marked by craftsmanship and high-quality designs, the John Varvatos brand is a staple in the menswear category. With this renewal, we look forward to building on the strong foundation we have cultivated over the years and continuing to evolve the brand’s footprint to include new product lines such as Star USA that will allow for us to offer this remarkable brand to a whole new generation of customers.”
The John Varvatos eyewear collections are distributed through De Rigo REM’s sales network, as well as John Varvatos e-commerce and select boutique stores.
About De Rigo REM
De Rigo REM is the Los Angeles-based subsidiary of Italian eyewear manufacturer De Rigo Vision, one of the world’s largest eyewear companies. De Rigo REM executes brand management, creative services, as well as sales and marketing for the group’s US-based brands, including Lucky Brand, John Varvatos, and Jones New York. These brands are sold worldwide by De Rigo REM via the global distribution network of the De Rigo Group. The subsidiary also distributes other brands of the group in North America, including Police, Carolina Herrera Eyewear, Chopard, Furla, Lozza, Fila, DIFF Eyewear, TUMI (coming Summer 2021), and Philipp Plein (Coming Fall 2021). For more information about De Rigo REM, visit DERIGO.US
About John Varvatos
John Varvatos, Enterprises is a global lifestyle brand launched in 2000 with a collection of tailored clothing and sportswear. John Varvatos now represents an entire men’s alternative luxury lifestyle brand that includes footwear, bags, belts, eyewear, jewelry, and fragrances. John Varvatos encompasses a modern, rebel edge while staying true to its artisan roots. Visit them at johnvarvatos.com or join their social media at @johnvarvatos.com
Original link:https://www.opticaljournal.com/de-rigo-rem-announces-renewal-of-john-varvatos-agreement/