Industry News

Altair Eyewear, Inc., a division of Marchon Eyewear, Inc. and a subsidiary of VSP Global, announces a new proprietary brand for its portfolio, McAllister. Offering modern original styles, the McAllister brand features authentic, distinctive eyewear that reframes what it means to be bold – for a new generation of visionaries.

The McAllister collection features a mix of high-quality handmade acetate and metal materials, thoughtfully constructed in effortlessly trendy styles that embrace individual expression with bold colors and confident contours.  Inspired by and named after one of the founders of American optometry John McAllister who, 225 years ago, dared to see beyond limits. John McAllister’s passion for optometry, mastery of fit, and focus on individualized detailing made his shop in Philadelphia a destination and his discipline a legacy.

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This new eyewear collection is built on that legacy and designed for the modern world and culture where positivity, self-expression, inclusivity, authenticity, and breaking rules are the norm, not the exceptions. This new collection of gender-inclusive styles is targeted to ages 18 – 35 but is certain to be appreciated by a wide range of consumers.

“We are thrilled to introduce McAllister to the Altair portfolio of proprietary brands,” said Thomas Burkhardt, Senior Vice President of Global Brands, Marketing & Design at Marchon Eyewear, Inc. “McAllister is a brand with a rich history, and by adding it to the Altair division we’re giving consumers an elevated eyewear experience, offering authentic, unique frames at an accessible price point.”

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The launch collection will be available beginning in June, comprised of 10 optical styles with rich colors and distinct personalities, all designed as gender-inclusive styling. Featuring horn gradients, jewel-toned crystal acetates, dual-colored metals and modern silhouettes, these styles are shapes for the visionaries of today.

The McAllister optical collection will be sold through select optical retailers in the USA, and available to view and purchase on www.eyeconic.com.

About Altair Eyewear, Inc.

Altair Eyewear supports eyecare professionals with advanced eyewear technologies and distinctive licensed brands including Anne Klein, bebe, Calvin Klein Jeans, Cole Haan, Draper James, Joseph Abboud and JOE Joseph Abboud and Spyder, as well as Altair’s proprietary brands, which include Altair Evolution, Genesis, Kilter, Lenton & Rusby, McAllister, Otis & Piper and Sunlites. Altair Eyewear brands are sold through more than 10,000 independent optical retailers. Altair Eyewear is a division of Marchon Eyewear, one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and a subsidiary of VSP Global, a diverse group of leading companies within the worldwide optical industry. Visit altaireyewear.com and follow @altaireyewear for more information.

Original link:https://www.opticaljournal.com/altair-introduces-mcallister-eyewear/