Etnia Barcelona – The Eufluoria collection
notes | March 15, 2021
Etnia Barcelona – The Eufluoria collection
Etnia Barcelona presents the Eufluoria collection, a capsule characterized by colors and a state of Euphoria.
words Editorial Staff
Etnia Barcelona presents a new capsule collection bursting with contrast and inspired by a range of fluorescent colours. The capsule, created “in a state of Euphoria”, transports us to a psychedelic world, full of colors. Conceived and created in 2020, the collection was born with a hope for a world of renewed rights and freedoms. The three models in the collection, “The Einstein”, “The Kennedy” and “The Khalo”, exude personality in 7 mm natural 3D Mazzucchelli acetate with grooved steps that give the frames both great shape and comfort. They also all with HD colour mineral lenses that offer a truly unique visual experience in colour and quality. The temples are built in layers of acetate, superimposed to create a “see through” effect, and end in a blade bearing the exclusive motif created for each of the three models: an eye with rays of light, an eye with lashes or an eye and a pyramid.
Eufluoria is a ray of light and an explosion of life and colour, a collection with an eye to the details that are the hallmark of the collection. Etnia turned to the Moroccan photographer Mous Lamrabat for the artwork for the campaign, which was shot in Belgium. Mous Lamrabat adds the finishing touches to the project with pictures flooded with an ethnic identity which transports us anew to the very roots of the firm. With this new limited-edition capsule, Etnia Barcelona consolidates its standing as an innovative brand, bringing differential value to the optical, art and fashion sectors.
Original link:http://www.eye-book.com/2021/03/etnia-barcelona-the-eufluoria-collection/