Mondottica Group Launches First Antony Morato Eyewear Collection
Global eyewear brand Mondottica Group announces the launch of the first Antony Morato eyewear collection. The luxury Italian menswear brand’s expansion into eyewear represents a strategic evolution in its growth path as a contemporary lifestyle brand. The new product category, conceived as a natural extension of the Antony Morato universe, maintains stylistic consistency and attention to detail—hallmarks of the brand. The collection features four contemporary designs, available in a total of ten colour options, created to interpret different styles and moments of use.
The result of a joint effort between the creative teams of Antony Morato and Mondottica Group, the debut eyewear collection utilises Mondottica Group’s production expertise to ensure the high-quality and finishing that the Antony Morato brand is renowned for.
Tony Pessok, CEO of Mondottica Group, said, “Over nearly two decades, Antony Morato has pioneered the contemporary menswear space. We are delighted to work with the team at Antony Morato to collaborate and produce the brand’s debut eyewear collection, translating its contemporary style and distinctive Italian look into wearable men’s eyewear styles. Antony Morato further strengthens Mondottica Group’s growing portfolio of brand partnerships with leading global fashion brands.”
Antony Morato eyewear is available in its first season exclusively through the brand’s direct sales channels, mono-brand stores and official e-commerce website, before expanding into wider distribution. The strategic objective is to extend distribution to online and offline wholesale channels, as well as to the Travel Retail channel, where the product category continues to prove amongst the most high-performing and relevant.
With this new offering, Antony Morato continues to evolve its positioning, broaden its range and reinforces its vision of a contemporary, dynamic, and international style. The eyewear line represents a further step within a broader, structured medium- to long-term development plan aimed at progressively expanding the brand beyond apparel.
“Eyewear is part of a broader strategic vision that we have been building over time,” comments Lello Caldarelli, Founder and CEO of Antony Morato. “In recent years, we have embarked on a brand extension journey that has already included our entry into the beauty world with fragrances, and will continue through new projects currently under development. The goal is to shape an increasingly complete and coherent universe, capable of expressing the Antony Morato style and identity in a 360-degree way.”
Antony Morato and Mondottica Group’s eyewear partnership is an evolutionary path aimed at strengthening the menswear brand’s presence across new categories and consumption contexts, while consistently maintaining strong stylistic and value coherence.
About Mondottica UK Ltd
Mondottica UK Ltd is a leading eyewear distributor, working with global and independent brands to service optical partners across the UK through a dedicated sales and support network.
About Mondottica Group
Mondottica is a true world citizen. From humble beginnings, the eyewear company now has offices and operations in Hong Kong, London, Paris, Tokyo, Barcelona, Delhi, Moscow, New York, and Sydney, with a distribution reach that spans all continents. Holding the licenses for a wide range of lifestyle and fashion brands, namely AllSaints, Anna Sui, Cath Kidston, Christian Lacroix, Hackett London, Joules, Karen Millen, Maje, Pepe Jeans, Reebok, Sandro, Scotch & Soda, Ted Baker (worldwide except USA and Canada), United Colors of Benetton and Vivienne Westwood, ensures Mondottica is ideally placed to cater to a broad demographic of style-conscious consumers. As a participant in the United Nations Global Compact and the UN Global Compact Network UK, Mondottica is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption and taking actions that advance sustainability and societal goals.
Original link: https://www.opticaljournal.com/mondottica-group-launches-first-antony-morato-eyewear-collection/