Bricola: A New Vision Joins the Mad in Italy Group
Bricola from Mad in Italy draws inspiration from the elegance and mystery of the Venetian night—when hidden secrets surface from the water, filling the city with an enchanting, mysterious glow. Our colors are dark, deep, iridescent: like ink on an 18th-century traveler’s journal.
Forno
Bricola stands apart from Mad in Italy thanks to a darker, more intense, and sophisticated stylistic identity. Its color palette—black, havana, blue, and dark gray—evokes a nocturnal, mysterious, and profound Venice, reflected both in the brand’s name and in the imagery of Venetian canals.
Alvise
Classic, timeless shapes create a clear contrast with Mad in Italy’s bolder, more chromatic approach, thereby expanding the group’s offering and appealing to an audience with a more essential and traditional taste.
Remiera
With these new developments, Mad in Italy and Bricola present themselves at MIDO 2026 as two complementary identities, united by production quality and design vision, yet capable of speaking different aesthetic languages—strengthening the group’s presence on the international eyewear stage.
Carampane
About Bricola
In the heart of the Venetian lagoon, when the sun bows behind the rooftops and the alleys are tinged with violet and deep blue shadows, the soul of Bricola is born. Developed through the long-standing experience of the team behind Mad in Italy, an independent eyewear brand present on the market for many years and distributed in over twenty countries, Bricola emerges from a desire to offer customers something new: a more accessible, everyday line, conceived to complement Mad in Italy with a fresh, contemporary, and more commercially oriented vision.
About Mad In Italy
“MAD” isn’t just a name. It’s a mindset, a corporate philosophy that permeates every pair of glasses we produce, creatively combining colours, shapes, ideas, and experimentation. And a healthy dose of inventiveness, because Italians were the ones who gave the world the telephone and the internal combustion engine. And gorgonzola and panettone. To name but a few… Mad in Italy.
Mad in Italy is distributed in the US by Villa Eyewear.
Original link: https://www.opticaljournal.com/bricola-a-new-vision-joins-the-mad-in-italy-group/