Donna Karan New York Presents The Edit, The Ss26 Campaign
Donna Karan New York continues its reemergence with The Edit: a curated fashion campaign shaped by three women whose presence transcends trend, age, and moment. Adriana Lima, Joan Smalls, and Grace Elizabeth bring their distinct points of view to the brand’s design DNA, selecting and styling a personal edit from the wider collection for an intimate dialogue between women and their wardrobes.
Highlighting the talents’ personality, the curated fashion experience blends storytelling to create The Edit, which reframes the Donna Karan New York ethos through individuality. Not only do we see what pieces Adriana, Joan, and Grace gravitate towards, we also see how they embody each look: confident, composed, and unmistakably themselves. Styled by Jessica Diehl, the collection nods to the archives, only reimagined for today, while affirming the brand’s enduring language of modern femininity.
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Adriana approaches her edit with confidence and clarity. A belted trench and lightweight suiting project power without excess. Pieces in light gray have a monochromatic yet luminous presence. Worn close to the body and styled with restraint, they reflect a confidence that feels intuitive rather than performed.<
Joan creates her edit around her personality, favoring constructed silhouettes that signal relaxed sensuality. In muted tones of snow petal pink and Umbria clay, tailoring and bias-cut dresses emphasize line and proportion, where minimal gestures carry maximum impact. Combining city polish and everyday style, the looks are an expression of control softened by nuance.
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Grace articulates a femininity through contemporary, streamlined looks that also draw from the Donna Karan Weekend collection. From a ribbed knit dress to a low-slung skirt and tank, her edit leans into a light color palette, draped pieces, and subtle contrast, offering a fresh interpretation of the Donna Karan New York attitude. The pieces feel natural and lived-in, designed to move with the body rather than define it.
Together, these three edits articulate a broader vision of Donna Karan New York today: fashion shaped by women, worn with intention, and grounded in timeless design. By resonating authentically, the campaign reveals how the brand evolves and lives on through the women who wear it.
Photographed by Luigi & Lango
Creative Direction by Team Laird
Styled by Jessica Diehl
Hair by Akki Shirakawa
Makeup by Georgi
BTS Images: Gladimir Gelin
Still Life Images: Natalie Paul
About Donna Karan New York
Founded in 1984 by designer Donna Karan in New York, the label has defined the art of dressing for modern women. With sensual, polished, and practical pieces, the brand offers a complete lifestyle system for dynamic women. Known for its iconic Seven Easy Pieces concept, Donna Karan New York continues to elevate the everyday wardrobe with timeless sophistication and functionality.
About G-III Apparel Group, LTD.
G-III Apparel Group, Ltd. is a leading designer, manufacturer, and marketer of branded apparel and accessories. It owns a portfolio of proprietary brands and licenses some of the world’s most iconic fashion brands. The company distributes its products through a diverse mix of wholesale and direct-to-consumer channels.
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brand names including: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, Nine West, Paul Smith, Pilgrim, Pure, Shinola, Skaga, Victoria Beckham, and ZEISS. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Vision™ company, which is focused on its purpose of empowering human potential through sight and connecting its more than 85 million members to affordable, accessible, high-quality eye care and eyewear. Marchon Eyewear has a proud history of commitment to sustainability and corporate social responsibility initiatives.
Original link:https://www.opticaljournal.com/donna-karan-new-york-presents-the-edit-the-ss26-campaign/