LOOK 10980 Series: Design At Its Most Minimalist Expression
Reducing everything to its essence in order to place the gaze at the center. This vision is the foundation of the 10980 Series, LOOK’s latest interpretation of minimalist design applied to rimless eyewear. Eight lens shapes and eight color options define a collection that eliminates the superfluous to highlight what truly matters. These models are designed for those seeking an exclusive product that strikes a balance between comfort, technical performance, and style.
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Every component is engineered to visually disappear. The lenses are mounted using a quick, secure pressure-fit system, while the ultra-light XINOX structure achieves a total weight of just 3.73 grams. All materials are hypoallergenic with phthalate-free nose pads; a screwless hinge with NIL joint ensures reliability, smooth movement, and everyday comfort. The series is informed by a philosophy of radically reducing everything to its essence. The high-performance structure is designed to guarantee consistent fit, stability, and long-lasting, fluid temple movement over time.
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The 10980 Series is available in eight distinctive colors, each paired with a specific lens shape. This carefully developed color system allows for customization, aesthetic coherence, and immediate visual recognizability. To maximize its point-of-sale impact, the collection is supported by a dedicated display tray, designed to reinforce product identity and storytelling.
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Like all LOOK collections, the 10980 Series is entirely made in Italy at the company’s manufacturing headquarters in the Belluno district, where craftsmanship, innovation, and eyewear culture have come together for generations.
About LOOK Eyewear
LOOK is an Italian industrial enterprise that has been designing and manufacturing high-quality eyewear since 1978. Every Look frame is truly manufactured in Italy. LOOK has a quality that is superior and has unmistakable style thanks to the superb skill of Italian artisans: LOOK is elegant, chic, and easy to wear, thanks to the dynamic nature of its lines. Look frames reflect style, and through them, you are able to see the beauty of the world in complete safety, while wearing a style that is unarguably Italian.
LOOK Eyewear is distributed in the U.S by Villa Eyewear.
Original link: https://www.opticaljournal.com/look-10980-series-design-at-its-most-minimalist-expression/