Mad in Italy -Looking Towards Venice
Mad in Italy has launched a new collection of optical frames that both confirms and renews the brand’s core values: design, material research, and manufacturing excellence. The 2026 collection consists of twelve new models, six titanium frames and six acetate frames, each developed to express a contemporary vision of Italian eyewear.
Titanium: Essentiality and Modernity
NORCINO
DROGHIERE
For its titanium line, Mad in Italy takes a decisive step toward formal simplification. The new frames feature cleaner, more modern shapes compared to the previous collection, paired with soft, neutral color palettes designed for an elegant and versatile aesthetic.
The choice of materials enhances functionality and comfort: titanium for the front and beta titanium for the temples, ensuring lightness, strength, and flexibility.
Acetate: Color, Material, and Identity
BIRRAIO-
PASTAIO
The acetate offering remains true to Mad in Italy’s aesthetic codes, with extensive use of color and a refined fusion of materials, achieved through bonding techniques applied to both the temples and the front.
Among the key innovations is the introduction of a new custom-designed core inserted inside the temples, along with entirely new hardware components, designed and produced exclusively for the brand. These elements underscore an ever-growing attention to detail and product recognizability.
About Mad In Italy
“MAD” isn’t just a name. It’s a mindset, a corporate philosophy that permeates every pair of glasses we produce, creatively combining colours, shapes, ideas, and experimentation. And a healthy dose of inventiveness, because Italians were the ones who gave the world the telephone and the internal combustion engine. And gorgonzola and panettone. To name but a few… Mad in Italy.
Mad in Italy is distributed in the US by Villa Eyewear.
Original link: https://www.opticaljournal.com/mad-in-italy-looking-towards-venice/