DKNY Spring 2026 Campaign Featuring Hailey Bieber
The icon is back: Hailey Bieber returns as the global face of DKNY, continuing last season’s breakthrough fashion story with a new, high-impact campaign. For Spring 2026, the disruptive art scene of downtown New York in the ’60s sets the stage for a fresh spin on the recreation of an icon. Expanding on fame as an art form, the campaign places Hailey at the center of a black-and-white photo series of her while wearing looks from the latest collection.
The DKNY Spring 2026 campaign concept takes us into an artist’s loft – the quintessential New York setting for creative encounters and the free flow of ideas. Hailey appears effortlessly dressed: a trench and denim shirt worn open over layers that sit close to the body; tailored pants and loafers juxtaposed with a bra and oversized top; the “Naked Dress” made famous in Sex and the City, now in black with clear straps and a minidress in a polished pinstripe; relaxed jeans and a blazer that channels a ’90s attitude. And of course, she wears the New York Yankees™ cap in collaboration with DKNY. The brand’s multi-faceted energy pulses throughout. Amidst a monochromatic palette of black, white, beige, and denim, strong eyewear and a signature bag add necessary accents to give each look that distinctive New York edge.
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Jeff Goldfarb, EVP of G-III Apparel Group, says, “Hailey Bieber is one of the most influential style leaders today and a natural choice to continue representing DKNY globally. What makes this partnership so successful is how her personal style aligns authentically with the brand. She embodies the energy of DKNY while making the clothes her own.”
With a concept grounded in creativity and reinvention, Spring 2026 elevates what is essential. Hailey’s true style parallels the brand as it evolves from one season to the next. Together, a statement that is larger-than-life.
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Launching today, the campaign and collection will debut globally on @DKNY’s owned social channels, and a robust media mix, leading with social, digital, premium outdoor, print, and influencer partnerships.
About Donna Karan New York
Founded in 1984 by designer Donna Karan in New York, the label has defined the art of dressing for modern women. With sensual, polished, and practical pieces, the brand offers a complete lifestyle system for dynamic women. Known for its iconic Seven Easy Pieces concept, Donna Karan New York continues to elevate the everyday wardrobe with timeless sophistication and functionality.
About G-III Apparel Group, LTD.
G-III Apparel Group, Ltd. is a leading designer, manufacturer, and marketer of branded apparel and accessories. It owns a portfolio of proprietary brands and licenses some of the world’s most iconic fashion brands. The company distributes its products through a diverse mix of wholesale and direct-to-consumer channels
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brand names including: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, Nine West, Paul Smith, Pilgrim, Pure, Shinola, Skaga, Victoria Beckham, and ZEISS. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Vision™ company, which is focused on its purpose of empowering human potential through sight and connecting its more than 85 million members to affordable, accessible, high-quality eye care and eyewear. Marchon Eyewear has a proud history of commitment to sustainability and corporate social responsibility initiatives.
Original link: https://www.opticaljournal.com/dkny-spring-2026-campaign-featuring-hailey-bieber/