adidas Originals Eyewear 2026 Advertising Campaign
The 2026 advertising campaign for adidas Originals Eyewear infuses brand heritage values into the essence of modern culture with a fresh perspective. It´s not only about gaining better vision, but also about understanding yourself more clearly.
The campaign transforms the identity into a narrative celebrating authenticity and self-expression through a universal language reflected in eyewear with confidence and distinction, true to the brand’s core values.
Each frame becomes a tool of empowerment designed to sharpen individual perception and allow the wearer to move through the world with authenticity. At the center of the collection is OR0142, a bold wraparound silhouette inspired by the 2000s and Y2K aesthetics, perfectly blending sport and style and embodying a generation that loves to blur the lines between eras, activities, and cultures. Completing the collection are the new sunglasses OR0143 and optical frames OR5140 and OR5143, all crafted for a strong, versatile identity free of rules or judgment.
Showcasing the essence of adidas Originals Eyewear and the vibrant energy of a constantly evolving
About adidas
Everything adidas does is rooted in sport. Sport plays an increasingly important role in more and more people’s lives, on and off the field of play. adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 61,000 people across the globe.
About Marcolin
Marcolin is among the global leading groups in eyewear founded in 1961 in the heart of the Veneto district, Italy. It stands out for the unique ability to combine craftsmanship with advanced technologies through the constant pursuit of excellence and continuous innovation. The portfolio includes house brands (WEB EYEWEAR, ic! berlin), as well as licensed brands: TOM FORD, Guess, adidas Sport, adidas Originals, Christian Louboutin, Max Mara, Zegna, GCDS, MAX&Co., MCM, Pucci, BMW, K-Way®, Kenneth Cole, Abercrombie & Fitch, Hollister, rag & bone, Timberland, GANT, Harley-Davidson, Marciano and Skechers. Through its own direct network and global partners, Marcolin distributes its products in more than 125 countries.
Original link: https://www.opticaljournal.com/adidas-originals-eyewear-2026-advertising-campaign/