Woodys Presents “Unique Bakery” SS26 Campaign
Woodys presents its new SS26 collection with a sophisticated reinterpretation of its Unique Bakery campaign. This time, Woodys is opting for a more conceptual approach, closely linked to the fashion universe. The campaign portrays Unique People with bold styling that creatively integrates characteristic elements of a bakery, thus fusing craftsmanship with aesthetic avant-garde.
ISAAC
This launch adds 44 new models and 201 references, with renewed designs and concepts that evolve the collection. New eyewear that meets quality standards, manufactured with the finest European materials such as Italian Mazzucchelli acetate and German OBE hinges.
LUCIENNE
The women’s collection comes packed with new features. In the acetate line, they have introduced lighter and thinner models that join the thicker, more characterful frames already present, offering options for every style.
CASSIAN
The combination line, for its part, has been completely renewed, incorporating two new concepts that bring evolution and sophistication. For each of them, the brand adds 2 models in 4 colors and 2 models in 3 colors. On one hand, they present frames such as the TATIANA model, where the front is made up of superimposed transparent acetates that provide depth and volume. On the other, they introduce frames with metal fronts featuring inlaid acetate pieces that make models like EILEEN look like true jewels.
TATIANA
In the men’s collection, the new models explore a balance between timeless shapes and more trend-driven designs, maintaining the colored metal piece on the fronts that gives them personality. In addition, as a new feature, some references incorporate new textured lamination inspired by carbon fiber. Meanwhile, the titanium line features a new metal front with color combinations characteristic of the brand and improved temples, more flexible and with an elegant metal detail.
ESCOBA
In sunglasses, the women’s collection adds a new block with more modern, on-trend shapes in acetate and metal, designed for a younger audience. Some of them come with photochromic lenses that adapt to the light. In the main sunglasses collection, for both women and men, the new proposals opt for larger, more expressive silhouettes. All the glasses feature ZEISS CR-39 lenses with UVA and UVB protection.
RUTH
Woodys will be showing their entire collection at both opti and MIDO
opti Hall 2, Stand C2.255
MIDO – Hall 2, Stand P57–R58
About Woodys
Creativity and color are the driving forces behind the design of Woodys eyewear. Starting with eyewear made from the decks of wakeboards, Woodys has evolved to create eyewear inspired by the latest trends, but always staying true to Woodys’ style. Woodys is committed to finding the smartest and most sustainable solutions to create products that are as respectful as possible to our planet. Woodys aims to become a driver of positive change within the optical industry. Each frame is filled with authenticity to accentuate the wearer’s personality.
Original link:https://www.opticaljournal.com/woodys-presents-unique-bakery-ss26-campaign/