Marcolin Launches GUESS Jeans Eyewear
GUESS, an iconic brand with a young style that is always on-trend, broadens its horizons with the launch of the first GUESS JEANS Eyewear Collection. Driven by GUESS JEANS Chief New Business Development Officer Nicolai Marciano’s passion and design, the collection design combines modern trends with a strong commitment to innovation. The collection sets a new standard in the eyewear world with the aim to diversify the brand’s offering to everyone from Gen Z to Gen Alpha.
The collection notably stands out for its design that combines quality materials in practical, easy-to-wear styles that are always in step with trends. The use of the star motif as a distinctive element and the GUESS JEANS logo in italics underline the brand’s fresh and dynamic identity, while the focus on unisex styles satisfies the needs of a young, fluid, and trend-seeking audience led by key fashion opinion leaders and the magical narrative of events crossing the memory of different generations.
GJ0001
GJ00001
Colored injected plastic frame with an angular, narrow cat-eye shape. The festive style is decorated with the iconic star on the front and temple tips that identifies the collection and the GUESS JEANS signature logo on the temples.
GJ0002
GJ00002
Injected plastic sunglasses with a square front. The frame stands out for its slim, straight rims and the GUESS JEANS logo engraved on the temples.
GJ0003
GJ00003
Metal frame with a narrow, rectangular silhouette. The front is paired with straight, solid injected plastic temples featuring the GUESS JEANS logo and the star motif embedded on the tips that distinguish the brand’s new eyewear line.
GJ0004
GJ00004
Injected plastic frame with a trendy look. The narrow, rectangular front is combined with temples embellished with the GUESS JEANS logo in italics and the star that identifies these young, new styles with unmistakable personality.
GJ0005
GJ00005
Rimless metal frame with rectangular lenses. The star, which creates the identity of the new Jeans collection, is inserted on the front as an aesthetic and functional element, anchoring the front to the temples. It also returns as an iconic detail on the injected plastic tips.
GJ0006
GJ00006
Rimless metal frame with oval lenses, available in different shades that match the injected plastic temple tips. The star motif and GUESS JEANS logo add their signature touch to the frame with unmistakable style and a young, dynamic attitude.
About Marcolin
Marcolin is among the global leading groups in eyewear, founded in 1961 in the heart of the Veneto district, Italy. It stands out for the unique ability to combine craftsmanship with advanced technologies through the constant pursuit of excellence and continuous innovation. The portfolio includes house brands (WEB EYEWEAR, ic! berlin), as well as licensed brands: TOM FORD, Guess, adidas Sport, adidas Originals, Christian Louboutin, Max Mara, Zegna, GCDS, MAX&Co., MCM, Pucci, BMW, K-Way®, Kenneth Cole, Abercrombie & Fitch, Hollister, rag & bone, Timberland, GANT, Harley-Davidson, Marciano and Skechers. Through its own direct network and global partners, Marcolin distributes its products in more than 125 countries.
About Guess?
Guess?, Inc. designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear, and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. The Company directly operated 1,070 retail stores in Europe, the Americas, and Asia. The Company’s partners and distributors operated 527 additional retail stores worldwide.
Original link: https://www.opticaljournal.com/marcolin-launches-guess-jeans-eyewear/