Lacoste Unveils Fall/Winter 2025 Women’s Campaign
An ode to the style and sophistication of the contemporary Parisian woman, Lacoste Fall/Winter 2025 campaign captures her cosmopolitan essence: she begins her day with a coffee, reads the newspaper attentively, works with passion, and finds, in the middle of the fast-paced city, small moments for herself. The Lacoste woman is confident, authentic, and spontaneously chic. This urban narrative is powerfully reflected in Lacoste’s iconic Monogram collection, which once again serves as the visual emblem of sunglasses and eyewear campaign. The frames featured in the advertising campaign offer a fresh take on timeless, sophisticated designs. Bold shapes and refined details redefine elegance, with accents such as the signature green embody Lacoste’s enduring visual identity, infusing each frame with distinctive character.
L6070S
L6070S
Timeless and easy to wear, these sunglasses feature a bold, modified rectangular front. The customized metal core wire, visible through the transparency of the acetate temples, is embellished with a well-defined Monogram pattern, while the Lacoste extended logo and green stripe detail highlight brand identity. Featured in Transparent Burgundy in the Fall/Winter 2025 advertising campaign, this frame is also available in Black, Light Brown, Havana, and Transparent Aqua.
L2316
L2316
This sleek, feminine butterfly optical style is crafted from lightweight metal and features the Monogram pattern engraved on the inner and outer face of the temples. Complementing the frame’s metal colorway, the tortoise temple tips host an iconic Lacoste green stripe detail that emphasizes brand identity. Starring in the Fall/Winter 2025 advertising campaign in the Aubergine version, this elegant frame is also offered in lustrous Light Rose, Gold, and Rose Gold tones.
About Lacoste
Since the creation of the first polo shirt in 1933, Lacoste has built on its authentic sporting heritage to bring optimism and elegance to the world through a unique and original lifestyle for women, men, and children. At the crossroads of sport and fashion, Lacoste liberates us, creates movement in our lives, and frees our modes of expression. In every collection, in every line, Lacoste’s timeless elegance is captured by a combination of creativity and timelessness. Since its inception, the aura of the crocodile has grown stronger with each generation that has worn it, becoming a rallying point beyond style. Passed down from generation to generation, from country to country, and from friend to friend, Lacoste pieces are imbued with an emotional bond that elevates them to iconic status. Lacoste’s elegance – both universal and timeless – brings together a large community in which everyone respects and recognizes each other’s values and differences. Lacoste is an international brand of the MF Brands group.
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brand names including: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, Nine West, Paul Smith, Pilgrim, Pure, Shinola, Skaga, Victoria Beckham and ZEISS. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Vision™ company, which is focused on its purpose of empowering human potential through sight and connecting its more than 85 million members to affordable, accessible, high-quality eye care and eyewear. Marchon Eyewear has a proud history of commitment to sustainability and corporate social responsibility initiatives.
Original link: https://www.opticaljournal.com/lacoste-unveils-fall-winter-2025-womens-campaign/