J.F. Rey ICONIC40 Limited Edition
This year, J.F. Rey celebrates 40 years of « Beyond Limits » creativity: four decades of bold vision, artistic freedom, and uncompromising innovation. To mark this milestone, J.F. Rey honors a true icon: the JF2207 “Scorpion”. Reimagined as , this exclusive limited edition comes in four colorways, each crafted in 400 individually numbered pieces.
Launched in 2007 and dubbed “Scorpion,” the original frame stood out for its groundbreaking design, technical articulated temples reminiscent of a scorpion’s shell, and spectacular graphic presence: a powerful symbol of J.F. Rey’s avant-garde aesthetic and already embodying the brand’s “Beyond Limits” philosophy.
The ICONIC40 edition elevates this icon with sculptural lines, refined finishes, and premium materials. It features exclusive temple stamping and a sophisticated color palette highlighting the brand’s signature two-tone detailing, besides one in glossy silver – a nod to the original model. The segment articulation on the temples has been refined: lighter, more ergonomic, but always staying true to its signature kinetic feel. Rebellious and expressive, instantly recognizable yet more comfortable and modern, ICONIC40 unites J.F. Rey’s proud legacy with a deep future-focused vision.
Reserved for J.F. Rey’s optical partners, a specially designed collector’s box unites all four models together, while each frame is presented in exclusive anniversary packaging for devoted brand enthusiasts — a true celebration of J.F. Rey’s design, continuing to push boundaries and inspire.
About J.F. Rey
The story of an independent and visionary brand. Founded in Marseille in 1995, J.F. Rey has become a global reference in eyewear design. The brand stands for a bold, creative, and free-spirited approach to eyewear, combining craftsmanship, technological innovation, and strong stylistic choices.
Known for its unique and colorful frames, J.F. Rey has won over 20 prestigious international awards. Constantly pushing boundaries, the brand explores new materials, shapes, and techniques—always showing up where you least expect it.
With its own in-house design studio and a multicultural team, J.F. Rey is distributed in over 50 countries. It takes an experimental approach to design, driven by excellence, a touch of rebellious elegance, and the desire to highlight the individuality of every face.
J.F. REY is represented in the United States by Villa Eyewear
Original link: https://www.opticaljournal.com/j-f-rey-iconic40-limited-edition/