Dragon Eyewear Introduces Fall/Winter 2025 Collection
Dragon Eyewear, a globally recognized performance eyewear brand with deep ties to the action sports world, announces the launch of their latest eyewear collection, featuring new sun and optical frames designed in sustainable materials – Acetate Renew, recycled stainless steel, and plant-based resin. Known for its innovative designs and expert craftsmanship, Dragon continues to merge innovation and sustainability without compromising on style or performance.
Available now, Dragon introduces a new collection utilizing sustainable Acetate Renew technology in five new styles (DR7015, DR7016, DR GATSBY, DR BIRDIE, DR CREST), recycled stainless steel in one new optical frame (DR5019), and one new sunglass in plant-based resin (DR BEECH).
The advertising campaign features California natives and Dragon Surf Athlete Lucas Owston and snowboarder Brock Crouch, shot by photographer Todd Glaser in the laid-back, coastal SoCal town of Encinitas, California. The eyewear is seamlessly integrated into everyday life – whether surfing, snowboarding, or chasing adventure – knowing your eyewear is as committed to the environment as you are.
(DR Gatsby, DR7015)
About Dragon
Born in San Clemente, California, Dragon is internationally recognized as a leading performance eyewear brand for those seeking progressively designed products, high-level performance, and innovative technology. Since 1993, their world-class collection of athletes and ambassadors helped pioneer and inspire our wide range of products, while our heritage in surf and snow culture illustrates their ongoing celebration of an active, impassioned lifestyle.
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brand names including Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, MCM, Nautica, Nike, Nine West, Pilgrim, Pure, Salvatore Ferragamo, Shinola, Skaga, Victoria Beckham, and ZEISS. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Vision™ company, which is focused on its purpose of empowering human potential through sight and connecting its more than 85 million members to affordable, accessible, high-quality eye care and eyewear. Marchon Eyewear has a proud history of commitment to sustainability and corporate social responsibility initiatives.
Original link: https://www.opticaljournal.com/dragon-eyewear-introduces-fall-winter-2025-collection/