DEGree Celebrates FACE A FACE 30th Anniversary
For its 30th anniversary, FACE A FACE teams up with designer Valentin Lebigot to unveil a unique installation at the DEGree flagship store, for the Paris Design Week, from September 4 to 13, 2025. A pop and inventive scenography
Opened in July 2023, the DEGree flagship store brings together all the sunglasses collections from the nine brands of Design Eyewear Group. For this anniversary, the showroom is transformed under the creative direction of Valentin Lebigot, who unfolds his graphic and colorful universe within it. Custom-made displays, plays on transparency, combinations of materials… every element highlights FACE A FACE sunglasses and reveals their sculptural potential.
A creative dialogue that continues
This collaboration follows a first encounter last March with the re-edition of the Halo mirror, an iconic model by Valentin Lebigot distributed to the brand’s partner opticians. Designed as a nod to the intimate moment when one discovers a frame in front of their reflection, this mirror embodies the dialogue between design, gaze, and identity. After this success, the designer returns with an original scenography, perfectly in tune with FACE A FACE’s avant-garde spirit.
An unmissable event
The installation will be exhibited throughout Paris Design Week, Monday to Friday from 10 a.m. to 6 p.m., and during a special evening on Saturday, September 6, when the showroom will be open from 2 p.m. to 9 p.m. It will continue until the Silmo Paris trade fair, which will conclude the 30th anniversary celebrations.
About Valentin Lebigot
Committed to a local and sustainable self-production approach through 3D printing, Valentin Lebigot has been developing for several years a graphic and colorful universe, in line with the creative and bold values of FACE A FACE. Inspired by the 1980s Memphis movement, he creates colorful, graphic, and responsible designs, showcased in prestigious venues such as the Louis Vuitton Foundation and the Palais de Tokyo.
About FACE A FACE
Launched in 1995, FACE A FACE is a contemporary eyewear brand founded in France by Pascal Jaulent, Nadine Roth, and Alyson Magee. After joining the DESIGN EYEWEAR GROUP in 2015, FACE A FACE moved its headquarters to Denmark. Today, FACE A FACE has offices around the world – from Aarhus to Paris and San Francisco. The design team remains based in Paris and frames are crafted in France, Italy, or Japan, depending on the expertise required. With exquisite combinations of materials, unique shapes, and vibrant color palettes, FACE A FACE collections strike a perfect balance between quality, function, and design. From sophisticated to playful, each collection has a distinctive character and emotion, making the eyewear as unique as the face wearing it.
About Design Eyewear Group
Design Eyewear Group develops and markets iconic eyewear brands, which have been sold worldwide by premium opticians for more than 50 years. Exceptional design defines Design Eyewear Group’s portfolio of dynamic brands which are inspired by art, innovation, and trend while delivering exceptional value. Headquartered in Aarhus, Denmark, the company has local offices in Paris, San Francisco, Bilbao, and London.
Original link: https://www.opticaljournal.com/degree-celebrates-face-a-face-30th-anniversary/