Rolf wins Red Dot Award 2025
Austrian eyewear brand Rolf has received a double honor at the prestigious Red Dot Award 2025, winning in both the Product Design category and the Sustainable Design category. The awarded Wire Collection impressed the international Red Dot jury with its exceptional design quality and holistic sustainability concept.
With this recognition, Rolf not only sets new standards in aesthetics and functionality but also sends a strong message for environmentally conscious product development in the eyewear industry.
The Wire Collection stands for minimalist lightness and technical sophistication. It is crafted from an innovative plant-based powder that is processed locally and transformed into delicate eyewear frames using 3D printing technology – completely screwless, with reduced material use and a minimal carbon footprint. The design is complemented by Rolf’s patented Flexlock hinge, which combines flexibility with durability, ensuring long-lasting performance.
Beyond the choice of sustainable materials, Rolf also pursues clear environmental goals in its production: 100% green electricity is used, all manufacturing takes place at the company headquarters in Weißenbach, Tyrol, and the supply chain is kept as local and short as possible.
“This double recognition at the Red Dot Award 2025 reaffirms our commitment to combining great design with real responsibility,” the company states. “It’s not only an acknowledgment of our work, but also an incentive to continue our journey – with curiosity, innovation, and respect for people and nature.”
About Rolf
Rolf stands for innovation and spirit. And a love of nature. This is where the raw materials come from, which are molded into timeless designs by creative hands. Behind Rolf is a family and a great team that uses a lot of emotion and unconventional methods to create eyewear that inspires people. With every pair of glasses sold, Rolf wants to change the world a little, helping to ensure that regionality, transparency, and humanity are more widely recognized. All Rolf glasses are designed, developed, and handmade in Weißenbach, Austria, and are available at selected retailers worldwide as well as in the two flagship stores in Vienna and Reutte.
Original link:https://www.opticaljournal.com/rolf-wins-red-dot-award-2025/