Weightless by Deadwood x Vasuma
Swedish fashion brand Deadwood and eyewear specialist Vasuma join forces in a new collaboration: Weightless by Deadwood x Vasuma. The collection features two rimless sunglasses models with a minimalist, nearly weightless design, crafted from recycled Swedish surgical steel. Released as a limited edition, only 50 pieces are available per colorway.
Weightless by Deadwood x Vasuma is rooted in a shared ambition to challenge conventions and push boundaries. Handcrafted in Italy, the sunglasses pay tribute to Swedish craftsmanship and innovation, and are offered with Grey and Pink gradient lenses.
“Deadwood was founded in Stockholm based on a pretty simple idea: to give old materials new life. Together with Vasuma, we’ve managed to challenge ourselves even further, towards something nearly weightless. The frames are made from recycled steel, yet they feel so light you forget you’re wearing them. We’re driven by exploring new product segments, and this is Swedish craftsmanship at its best—minimalist and visionary,” says Carl Ollson, founder of Deadwood.
Colletti Sun
“Craftsmanship has always been the backbone of Vasuma, but we constantly strive to take things further. Together with Deadwood, we’ve developed a sunglasses collection that combines traditional craftsmanship with a clear focus on sustainability and design.
The collection features extremely lightweight models made from recycled Swedish steel. They are rimless, timeless, and designed for those who value freedom and function over norms and conventions.
Macrelaps Sun
Shaped by a ‘Stockholm state of mind,’ where tradition meets innovation and where Scandinavian design merges with modern technology and conscious material choices,” says Jan Vana, Creative Director at Vasuma.
The collection includes the Colletti Sun and Macrelaps Sun models, available in Gun Metal with Grey and Pink gradient lenses. This exclusive edition will be sold through SAMPLAS in Seoul, ASSEMBLY New York, select opticians, and via Deadwood’s and Vasuma’s own stores and online shops.
About Vasuma Eyewear
Vasuma Eyewear was founded by three friends in 2005. Jan Vana, Steffen Sundelius, and Lars Malmsten set out to establish an alternative eyewear brand that would challenge traditional labels and offer something unique to the market. Drawing inspiration from the best vintage eras of the 50s and 60s, Vasuma Eyewear incorporates a modern twist into its designs. Each pair of glasses is handmade by some of the world’s finest manufacturers, ensuring exceptional craftsmanship and meticulous attention to detail. By using high-quality materials, Vasuma creates eyewear that is not only visually striking but also durable and long-lasting.
Vasuma Eyewear’s mission is to create timeless frames that enhance the wearer’s identity and personality, enabling them to express their individuality with confidence.
The brand’s commitment to sustainability and superior design makes Vasuma the perfect choice for those seeking eyewear that combines classic elegance with modern style.
Today, Vasuma is available at 1,000 independent opticians worldwide.
About Deadwood
Deadwood was founded in 2012 by Carl Ollson and Felix von Bahder who met working in a jeans shop together in Stockholm. Soon, they would begin dreaming of creating a store concept of their own, one that truly embodied their personalities and aesthetics. Said and done, the dream came true, and one day the doors opened to their very own store. It was a treasure chest for curated vintage and up-and-coming brands. They began cultivating the idea of starting a clothing line of their own, one that could be an antidote to everything that was wrong with the fashion industry.
Original link:https://www.opticaljournal.com/weightless-by-deadwood-x-vasuma/