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WestGroupe Introduces The Latest From Life Italia Kids

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Life Italia Kids unveils new shapes and colors in its collection, offering a wider variety of frames designed to capture the attention of both kids and their parents. Created to meet parents’ needs for safety and kids’ love for fun, the Life Italia Kids Eyewear Collection combines exceptional durability, a comfortable fit, and playful, stylish designs. With sizes ranging from 39 to 54, these frames are suitable for kids of all ages, from babies to teens. Crafted from Swiss grilamid and medical-grade rubber, all frames come with both a small strap and a full strap, ensuring an optimal and comfortable fit.


Continuing its commitment to innovation, Life Italia Kids introduces an improved version of the Multi-Flex hinge across several models. Designed with durability and functionality in mind, the new hinge ensures a secure and comfortable fit while offering greater flexibility. Designed exclusively for Life Italia Kids, it is made from medical-grade rubber and can flex up to 270 degrees and return to its original position. Showcasing a branded embossed design, the updated Multi-Flex hinge brings style and strength to a whole new level. It’s a perfect fusion of design and resilience, made for growing children.


A brand-new color story brings a fresh burst of vibrant hues, including green, blue, fuchsia, lilac, and grey, each adding a unique touch for children of all ages. Glitter fronts add a fun, magical shimmer, while playful accents in coral, butter yellow, and lemon yellow brighten up the look. With these lively hues and combinations, there’s a perfect style for every personality.


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NI-159


For the littlest ones, NI-159 features a modified oval shape designed for both functionality and comfort. Built to withstand the active lifestyle of your growing child, this unisex design includes the new hinge for added durability. Available in size 43 and in three bold color combinations, Fuchsia Lemon, Lavender Pink, and Blue Orange, this model brings the perfect mix of playful energy and fit. NI-154 is a new aviator-shaped frame for boys, offered in size 44. Designed with the new hinge, it combines strength and style, making it perfect for everyday wear. Available in three dynamic color combinations, Red Blue, Charcoal Lemon, and Cobalt Red, it is an ideal choice for young adventurers.


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NI-154


Embracing the new modified round shape and hinge, Life Italia Kids introduces two new unisex designs. NI-155, available in size 45, presents a vibrant and stylish look in three variations: Cobalt Orange, Green Lemon, Fuchsia Coral. NI-156, offered in size 46, brings a bold yet balanced look with color options including Charcoal Lemon, Red Orange, and Teal Butter. With fresh and durable designs, these two new options are perfect for active boys and girls.


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NI-155


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NI-156


NI-158 and JF-907 are two stylish new frames for girls, featuring new modified round shapes and the branded hinge for added durability. NI-158, available in size 47, adds a touch of sparkle to any look with its glittery front in three combinations: Grey Shimmer, Coral Shimmer, and Teal Shimmer. Meanwhile, JF-907, sized at 49, is perfect for older kids and teens. Combining Life Italia’s signature durability and style, this design is sure to please older girls with its fresh hues of Pink Apricot, Lilac Pink, and Teal Aqua.


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NI-158


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JF-907

 

About Life Italia


Created to meet the needs of kids and their parents, the Life Italia Kids eyewear collection offers unsurpassed durability, a comfortable fit, and great styling for kids aged 3 to 14 years old. Manufactured in Italy and featuring the innovative Multi-Flex hinge, Life Italia eyewear is perfect for kids who are tough on their glasses.


About WestGroupe


Established in 1961, WestGroupe is family-operated with over 60 years of industry insight. Its mission is to provide unique and superior quality eyewear for the fashion-focused consumer. WestGroupe is driven by a commitment to excellent customer service and exceptional products.


WestGroupe is dedicated to defining future standards in the optical industry by developing, creating, and supporting innovative products and services that allow its customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK, Superflex®, and OTP.


Original link:https://www.opticaljournal.com/westgroupe-introduces-the-latest-from-life-italia-kids/