Industry News

In response to the overwhelming demand for AllSaints Eyewear, WestGroupe is excited to announce the earlier-than-anticipated launch of the brand's inaugural eyewear collection in the USA, now set for August 1st, 2024. This decision follows a strong market response to the initial announcement compelling WestGroupe to move up its originally planned Q1 2025 launch to coincide with the August 1st, 2024 Canadian launch.

This collection is the first eyewear license from the British fashion brand renowned for its emphasis on individuality and authenticity, aligning with AllSaints' iconic rock'n'roll spirit.

Key Features of the Collection:

• 18 Bold Gender-Neutral Styles: Crafted with eco-conscious acetate*, bespoke branded hinges, stylish beveling, and the finest metal detailing.
• Brand DNA: Hexagon bolt-shaped studs on temples and hinges, along with custom integrated end-pieces adorned with the AllSaints logo plaque in the brand's classic distressed metal finish.

Additionally, as part of the strategic decision, WestGroupe will be expanding its sales force with new divisions in both Canada and the US over the next two months. These divisions will support the launch of AllSaints Eyewear along with Nano and BFlex, and additional brands to be announced soon.

About AllSaints

AllSaints was founded in 1994 by Designer couple Stuart Trevor and Kait Bolangaro who named the company after ‘All Saints’ road in Notting Hill where they spent much of their time hunting for vintage clothing and listening to rock music—the bones of brand ethos.

Since 2011, AllSaints has been owned by Lion Capital, and after working for the brand for over 12 years, Peter Wood took the reins as CEO in 2018, where he continues to take the business to new heights with a global team of over 2000 employees across more than 27 countries.

Today, AllSaints has around 250 global stores (including franchise partnerships and pop-ups), a 360 digital presence, and over 50 brand business partners, reaching customers in over 150 countries.

About MONDOTTICA International Group

MONDOTTICA is a true world citizen. From humble beginnings, the eyewear company now has offices and operations in Hong Kong, London, Paris, Oyonnax, Molinges, Tokyo, Barcelona, Delhi, Moscow, New York, and Sydney, with distribution reach that spans all continents. Holding the licenses for a wide range of lifestyle and fashion brands, namely Anna Sui, Cath Kidston, Christian Lacroix, Hackett London, Joules, Karen Millen, Maje, Pepe Jeans, Sandro, Scotch & Soda, Ted Baker (worldwide except USA and Canada), United Colors of Benetton, and Vivienne Westwood, ensures MONDOTTICA is ideally placed to cater to a broad demographic of style-conscious consumers. As a participant in the United Nations Global Compact and the UN Global Compact Network UK, MONDOTTICA is committed to aligning strategies and operations with universal principles on human rights, labor, environment, anti-corruption, and taking actions that advance sustainability and societal goals.

About WestGroupe

Established in 1961, WestGroupe is family-operated with over 60 years of industry insight. Its mission is to provide unique and superior quality eyewear for the fashion-focused consumer. WestGroupe is driven by a commitment to excellent customer service and exceptional products.

WestGroupe is dedicated to defining future standards in the optical industry by developing, creating, and supporting innovative products and services that allow its customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK, Superflex®, and OTP.

Original link:https://www.opticaljournal.com/westgroupe-announces-early-release-of-allsaints-eyewear-in-the-us/