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Longchamp Eyewear Introduces Spring/Summer 2024 Campaign
The Longchamp woman, with her chic, contemporary, and cosmopolitan style, can find her perfect eyewear in the Spring/Summer 2024 collection, showcasing bold shapes, radiant colorations, and exquisite decorations, as seen in the sun and optical styles chosen for the seasonal advertising campaign. Cherishing the House’s Parisian heritage and sophisticated flare, the collection evokes its vision of French elegance by giving unique shapes and colors to premium materials such as leather, sustainable resins, and lightweight acetate. The most iconic Longchamp elements are reinterpreted in a refined way, marking the brand’s distinctive timelessness.
Crafted in plant-based resin and equipped with Tritan Renew lenses, this lightweight sunglass style boasts a sophisticated yet amusing rounded front completed by wide temples hosting the Longchamp logo and ending in thinning-down tips. With a color-contrast line running along the edges, the frame is presented in bold, statement-making colorways, including Honey, Black, Ivory, Purple, and Red.
LO758S
This optical style, crafted in full acetate and featuring a sophisticated butterfly shape, is characterized by the presence on the temples of a leather insert that is luxurious and pleasant to the touch, embellished by a shiny golden Roseau bamboo element, a symbol of brand identity. Featured in the Spring/Summer 2024 advertising campaign in Beige Havana, the model is also offered in classic Black, Havana, and Red Havana options.
LO2742L
The sun and optical styles of the Spring/Summer 24 advertising campaign are available at select retailers and Longchamp boutiques, as well as online at www.longchamp.com.
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brand names including: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, Nine West, Paul Smith, Pilgrim, Pure, Shinola, Skaga, Victoria Beckham and ZEISS. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Vision™ company, which is focused on its purpose of empowering human potential through sight and connecting its more than 85 million members to affordable, accessible, high-quality eye care and eyewear. Marchon Eyewear has a proud history of commitment to sustainability and corporate social responsibility initiatives – EYES ON TOMORROW™
Original link:https://www.opticaljournal.com/longchamp-eyewear-introduces-spring-summer-2024-campaign/