Industry News

Marc Jacobs presents the Spring/Summer 2024 Eyewear Campaign: shot in a very sophisticated private location in London, the new images exude eye-catching and playful energy, elevating the seasonal design of the new bold sunglasses and optical frames.

The new Eyewear Campaign encapsulates the unexpected and irreverent spirit of the brand with a series of fresh and modern portraits capturing the talents while playing with classic statues, lounging on a velvet sofa, or sitting at the piano, in a decadent yet opulent atmosphere.

The new images fascinate with a vibrant contrast between the neoclassic interiors featuring marble and rich decorations with the contemporary vibe of the sunglasses and optical frames.

The new Eyewear Collection includes cool and easy-to-wear sunglasses and optical frames, embellished with our unique brand codes, such as the MARC JACOBS bold logo, the JJ Mirror detail, and the signature monogram pattern, offered in a distinctive palette, including the tones of black, Havana and solid vivid colors.

MARC 738/S SUNGLASSES

Marc 738S

Wraparound and fashion-forward sunglasses in plastic, featuring the eye-catching MARC JACOBS bold logo in high relief on the temples. The color palette includes solid and pop colors, paired with mirror or shaded lenses.

MJ 1100 OPTICAL FRAMES

MJ 1100

Bold squared optical frame in acetate embellished with the JJ Mirror detail on the endpieces. The MARC JACOBS logo is photoengraved under lacquer on the top of the frame and on a metal plaque on the temple interior.

The color palette includes elegant solid, transparent, and havana tones, as well as one option with the signature monogram logo pattern on the internal side of the frame.

MARC 747/S SUNGLASSES

MJ 747S

Masculine and bold drop-shaped sunglasses in acetate, enhanced by sophisticated details, such as the distinctive double metal trim, and the galvanic MARC JACOBS logo on the temples. The palette includes solid colors and a graphic monogram pattern in black and grey on one color option.

MARC 755 OPTICAL FRAME

Marc 755

Masculine and bold squared optical frame in acetate with double bridge, enhanced by sophisticated details, such as the distinctive double metal trim and the galvanic MARC JACOBS logo on the temples.

The color palette includes black, havana, horn, and transparent options.

MARC JACOBS

Marc Jacobs International was founded in New York City, in 1984. The following year, Jacobs received the distinct honor of being the youngest designer ever to be awarded the fashion industry’s highest tribute: The Council of Fashion Designers of America (CFDA) Perry Ellis Award for New Fashion Talent.

With stores across the globe, Marc Jacobs International now includes RTW and accessories, kids wear, multiple award-winning fragrances, the bookstore Bookmarc, and Marc Jacobs Beauty.

About Safilo Group

Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s key players in the design, manufacturing, and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets. The Group designs and manufactures its collections by blending stylistic, technical, and industrial innovation with quality and skillful craftsmanship. With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong, and Portland, to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets the highest quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly owned network of subsidiaries in 40 countries and more than 50 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty-free shops, and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’s development strategies.

Safilo Group’s portfolio encompasses home brands: Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street. Licensed brands include: Banana Republic, BOSS, Carolina Herrera, Chiara Ferragni, Dsquared2, Etro (starting from 2024), Eyewear by David Beckham, Fossil, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, Kate Spade New York, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Tommy Hilfiger, Tommy Jeans and Under Armour.

Campaign Credits:

Talent: model Mona Tougaard and music artist Destroy Lonely and Yan Li
Stylist: Alastair McKimm

Original link:https://www.opticaljournal.com/marc-jacobs-spring-summer-2024-campaign/