Industry News

Italian brand Ultra Limited unveiled four all-new sunglasses at MIDO 2024. Known for its distinctive fusion of elegance and cutting-edge style, the brand is proud to debut the all-new Lido, Pellestrina, Spargi, and Potenza models.

As part of the ground-breaking evolution of the Ultra Limited design concept, a key innovation includes the introduction of a completely new temple design, which boasts meticulously printed striped engravings. Additionally, the front features a unique multi-colored design accentuated by an additional layer of acetate, resulting in a captivating three-dimensional effect.

Spargi

“…we have decided to launch four brand-new styles inspired by models that have consistently stood out as best sellers in the last ten years. Recognizing their enduring appeal, we have taken the concepts into a new era, blending their timeless essence with an incredibly attractive, fresh, and colorful twist…”
Tommaso Poltrone, ULTRA LIMITED

Pellestrina

This added layer presents a distinct color hue, providing an intriguing contrast that injects a compelling visual element. This design concept, first explored in September with models Bassano, Altamura, and Valeggio, adds a new and intriguing layer of intricacy and contemporary flair to the frames.

Lido

Redefining sophistication, the trio of cat eye-shaped models —Pellestrina, Spargi, and the Potenza, epitomize modern style with a rich interplay of contrasting colors and sleek lines, while the beautiful octagonal-shaped model Lido promises to be a statement piece for those who appreciate the bold and dynamic design choices that Ultra Limited represents.

About ULTRA Limited

They don’t want to be different. They want to be unique. Each frame ULTRA Limited makes is laser-printed with a progressive serial number that guarantees its authenticity and uniqueness. And to make your glasses even more exclusive, you can choose to personalize them with your name or signature. Each pair of glasses is handcrafted by Cadorini artisans, the only experts able to create a product that is as complicated as it is original, dedicating more than 40 days of work to creating each pair. To create unique collections, 196 new shades are chosen every six months: 8 to 12 different color plates are used on each frame, with more than three trillion possible combinations. Each pair of Ultra Limited glasses is handcrafted to be unique: no one will have a pair like yours.

Original link:https://www.opticaljournal.com/ultra-limited-goes-ultra-fresh/