WOF | Bangkok Overseas Buyer Invitation Tour - Indonesia & Philippines
As important economies in ASEAN, Indonesia and the Philippines have seen rapid growth in their eyewear markets in recent years. Their large young consumer groups, rising demand for eye health, and diversified distribution channels have created vast business opportunities for the eyewear industry. From August 6th to 11th, the organizing committee of the ASEAN Int’ l Optics Fair (WOF | Bangkok) visited local markets, industry organizations, and exhibition venues to promote the fair and engage with buyers, expanding its international buyer base.
Strategic Outreach in Indonesia
01. Direct Market Engagement for Precise Invitations
The organizing committee visited Jakarta's eyewear wholesale markets for face-to-face meetings with merchants, distributing promotional materials and personally inviting professional buyers to attend WOF | Bangkok.
02. Partnership Development with Industry Associations
The organizing committee held meetings with the President of the Jakarta Opticians Association and the former President of the Eyewear Chamber of Commerce. They detailed the fair's highlights and support services and explored collaboration opportunities in buyer group organization and industry information exchange.
03. On-Site Promotion at a Peer Exhibition
At the Jakarta International Expo, the organizing committee observed local peer exhibitions, introducing WOF | Bangkok to visitors and industry buyers while distributing promotional materials to expand the fair’s visibility across Southeast Asia.
Strategic Outreach in Philippines
01. On-Site Market Outreach to Retail Channels
To establish connections with the local market, the organizing committee conducted visits to Manila's eyewear wholesale and retail markets, directly engaging store distributors and agents. They showcased the fair's competitive advantages while personally extending invitations to visit WOF | Bangkok.
02. Strategic Dialogue with Industry Leadership
During a meeting with the former President of the Philippine Optometric Association, the organizing committee discussed industry status and development trends while inviting him and industry peers to visit WOF | Bangkok to explore potential cooperation.
The Indonesia and Philippines visits enhanced the organizing committee's understanding of both markets' eyewear industry landscape and consumption trends. Through in-depth exchanges and strengthened connections with multiple enterprises and institutions, the organizing committee established a foundation to attract more premium Southeast Asian buyers to WOF | Bangkok.