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rag & bone – Spring 2022
rag & bone’s Spring 2022 eyewear collection is the focus of a new set of campaign imagery featuring Jack Quaid and Erin Moriarty.
Creative collaboration has always been at the heart of rag & bone eyewear campaigns. Each season, a pair of individuals are asked to create their own imagery to highlight the latest eyewear collection. Co-stars on the Amazon Prime series, “The Boys”, Jack and Erin photographed each other in Los Angeles on their personal iPhones.
The campaign features consciously crafted sun styles—the Canyon, Lena, and Slayton. This new range of eco-friendly sunglasses, as well as three opticals, is a brand first for rag & bone. Manufactured using the highest quality bio-acetate, this innovative, environmentally-friendly material is made from cotton, cellulose, and modern plasticizer largely obtained from natural and renewable resources, rather than using petroleum-based fuels. The iconic dagger hardware at the temple of the frame is made from recycled aluminum. Each style is packaged in a case made with 100% recycled cardboard on the exterior and 100% recycled microfiber on the interior, as well as a 100% recycled microfiber pouch.
Spring 2022 eyewear will be further amplified through a new interactive Instagram filter. The bespoke AR filter gives users the opportunity to discover six rag & bone eyewear styles and the classic Addison Baseball Cap.
The eyewear collection encompasses five new sunglass styles each for women and men. Optical frames for Spring include five women’s frames, five for men, and one unisex. Available globally, rag & bone eyewear is the combination of high-quality, expert craftsmanship, and attention to detail.
About rag & bone
Since its origins in New York in 2002, rag & bone has established itself as a critical and commercial success in the international fashion world. Combining English heritage with directional design, the brand has become synonymous with innately wearable clothing that has an edgy yet understated New York aesthetic. rag & bone offers a full range of men’s and women’s ready-to-wear, denim, accessories, and footwear collections.
Original link:https://www.opticaljournal.com/rag-bone-spring-2022/