Industry News

notes | March 10, 2021

Einstoffen-Very Swiss positivity 

Going back to the roots to look forward… the philosophy behind Einstoffen gets the brand thinking about an exiting future

words Editorial Staff

More than 100 new frames, combined with a collection of watches and shirts and t-shirts. The world of Einstoffen becomes ever wider and more inclusive thanks to the optimistic vision of its team. They state: “This spring, in spite of everything that is going on at the moment, we will be launching our largest collection so far! Over 100 new frames, more than ever before. yes, we do believe in the future.” The new adv campaign dedicated to next spring was shot on a road trip through the backwoods of their hometown Saint Gallen. “As optimists, we try to see the positive sides of every situation. One of them, for many of us, is a newfound passion for rediscovering our home and its hinterland. Why look further afield…? There is more to discover in the hinterland than meets the eye.” This feeling for a new kind of exploration is impressed in each new frame. The classic qualities, such as innovative material mixes or hidden details, are now matched with something new! From the very sophisticated models featuring engraved wafer-thin steel strips embedded in the acetate, to the ones made with a special match between metal and wood, a material that has been one of the brand’s favourites since the beginning.

Original link:http://www.eye-book.com/2021/03/einstoffen-very-swiss-positivity/