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Euclid Introduces Be Free Day Lens

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Euclid Vision Corporation, a global leader in advanced orthokeratology (Ortho-K) lenses, diagnostic equipment, and proactive myopia management initiatives, introduces Be Free Day lens, a new silicone hydrogel daily disposable lens innovated to support a practitioner’s myopia management portfolio.


Built on technology exclusively licensed from the Brien Holden Vision Institute (BHVI), a global leader in myopia research and innovation, Be Free Day lenses are rooted in the optical science that underpins many of today’s most widely adopted myopia lens designs.


Designed to Meet the Growing Need for Early Myopia Care


Euclid makes Be Free Day lenses available with a singular goal: to offer children clear, comfortable vision supporting their myopia care routine. This daily disposable format offers practitioners a research-supported option that fits seamlessly into patient care routines.


Approximately 35 percent of children globally are myopic, and early intervention is increasingly essential for protecting long-term visual health, said Linda Chang, CEO of Euclid. All children deserve healthy vision and treatment that fits naturally and comfortably into their daily routines, and Euclid is honored to introduce its newest lens to continue to support optical health throughout their lives.


Dual Action, Multistep Technology Engineered for Vision and Comfort


At the center of the design is BHVI’s dual action technology, a proprietary, gradual multistep optical approach engineered to support effective peripheral myopic defocus while maintaining high-quality central vision.


To promote reliable comfort throughout the day, critical for patient compliance, the lens incorporates an advanced biomimetic surface material designed to enhance wettability, resist deposits, and support consistent daily wear. Be Free Day lenses require no new fitting guide, equipment, or workflow changes, allowing practices to adopt the lens seamlessly.


Visual performance and comfort are core features of Euclid’s Be Free Day lens and are cited by 8 out of 10 patients as the reason they preferred the lens. The biomimetic surface material and silicone hydrogel properties help eyes feel less dry, which is relevant for today’s increasing digital screen usage, when blinking is typically reduced.


Euclid’s partnership with BHVI brings together Euclid’s pioneering work in myopia management lens innovation and BHVI’s long-standing research in myopia optics, said Chang. The result is Be Free Day lens, a daily disposable designed for practical, real-world use. This lens reflects a balance of scientific insight and clinician-focused design, helping eye care professionals reach more children during the critical years of visual development.

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Silicone Hydrogel Performance, UV Protection, and Lens Parameters


Be Free Day lenses are made from a silicone hydrogel material that offers high oxygen transmissibility and Class II UV protection. High oxygen transmissibility supports corneal physiology and is particularly important for young, active wearers.


Engineered to fit like a standard spherical daily disposable soft lens, Be Free Day lenses are available in spherical powers ranging from minus 0.50 D to minus 6.00 D in 0.25 D steps. Ten-lens trial packs are available to support adaptation and early patient experience.


For more information and product details, click here.

 

About Euclid Vision Corporation


Euclid Vision Corporation is a global leader in advanced orthokeratology and proactive myopia management, delivering specialty contact lens innovation and clinically informed solutions to eye care professionals worldwide. With more than 20 years of expertise in orthokeratology, Euclid partners with practitioners to support long-term ocular health through science-driven design, practitioner collaboration, and a growing portfolio of lenses that integrate seamlessly into modern clinical workflows.


Euclid Vision Corporation is a proud member of the Euclid Vision Group family, a global eye health platform led by eye care professionals and entrepreneurs. Through its family of eye health organizations, the group develops, manufactures, and commercializes personalized solutions for common and complex ocular conditions, including myopia, presbyopia, irregular cornea, and dry eye disease.


Original link: https://www.opticaljournal.com/euclid-introduces-be-free-day-lens/