EKKIU Optical launch – Bold Looks for Generation Z
Swiss Eyewear Group unveils the EKKIU Optical Collection, marking the global launch of a new optical frame line designed for a self-confident, individualistic Generation Z. Building on the strong international momentum of EKKIU sunglasses, the optical collection translates the brand’s bold design DNA into everyday eyewear.
The first optical collection is defined by vibrant colors, playful contrasts, and edgy silhouettes, complemented by sharply sculpted temples that give each frame a strong, unmistakable attitude. Vintage-inspired hinges add character, while premium acetate with integrated metal core wires ensures comfort and precise adjustability. All styles are equipped with plano lenses featuring built-in blue-light protection, making them ideal for daily use across digital devices.
The global launch of EKKIU Optical will be celebrated at Mido 2026, where the full collection can be discovered in Hall 2, Booth K53/L54.
About Swiss Eyewear Group
Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich, Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.
Original link: https://www.opticaljournal.com/ekkiu-optical-launch-bold-looks-for-generation-z/