ProDesign: Details Define Them
ProDesign introduces its Fall/Winter 2025 collection, where every line and cut is carefully considered. Fresh shapes refine old favourites, while innovative design languages push the limits of colour, comfort, and craftsmanship. Some frames are technical. Some playful. Some bold. All of them are unmistakably ProDesign.
New concepts such as FLAKE and PROFLEX T bring fresh energy to traditional stainless steel and titanium frames. Designed in Denmark. Worn everywhere. This is eyewear that speaks through detail and stands out in every dimension.
PROFLEX T
PROFLEX T
A sharp titanium front meets precision-cut beta titanium temples, each engraved with a distinctive diagonal facet — a technically advanced detail that amplifies the design’s dynamism. The angles continue into the end pieces, creating a clean, architectural transition between the front and the sides. An all-matte finish highlights the cuts, while deep IP-plated colourways give the frames a powerful, monochrome aesthetic. Available in three masculine shapes, PROFLEX T is bold, refined, and built to perform.
SLIM
SLIM
Three feminine shapes have been reimagined and paired with some of ProDesign’s most-loved acetate combinations, creating a collection that balances nostalgia with freshness. At the heart of SLIM is the distinctive split hinge, now designed with extra volume for added strength and easy adjustment — all expressed through a light and confident aesthetic.
HERITAGE
HERITAGE
HERITAGE takes classic acetate craftsmanship and sharpens it with bold precision. Each frame features signature detailing, from the clean cutlines on the end pieces to the two-pin front and temple accents. Engraved facets fade and reappear along the temples, creating a sculpted, dimensional effect, while the five-barrel hinge adds both strength and substance. The collection offers three distinct shapes — oval, square, and rounded square — alongside four rich acetates that play with light and depth.
FLAKE
FLAKE
FLAKE is a stainless steel concept where nothing is left to chance. A wraparound plate construction forms the base, detailed with clean engravings that flow around the end pieces and continue along the temples. Layered colour play adds depth and draws the eye, with each cut and curve contributing to a refined, sporty energy. Available in four distinct shapes, FLAKE demonstrates how technical precision and visual harmony can work hand in hand.
FORTEM
FORTEM
Built in stainless steel and paired with crystal-clear or softly tinted mono acetate, each FORTEM frame carries a raw, functional energy. The double-bridge structure adds strength and presence, reinforcing its industrial identity. Available in two large, confident shapes (56 and 57), FORTEM comes in both optical and sun versions. It is a design that doesn’t hide its construction — and that is exactly the point.
About Prodesign Denmark
Everyone deserves access to high-quality eyewear. At Prodesign Denmark, great eyewear is designed inside and out, so that’s what they have done since 1973. Prodesign’s philosophy is rooted in the rich tradition of Danish craftsmanship, where each frame stands out for its clean lines, minimalistic style, and intelligent construction. Prodesign’s collection is as diverse as its customers, across generations and fashion preferences. Here, you’ll find a broad representation of the classics, the icons, the safe choices, the progressive details, the bold options, the essentials, along with refined details.
About Design Eyewear Group
Design Eyewear Group develops and markets iconic eyewear brands, which have been sold worldwide by premium opticians for more than 50 years. Exceptional design defines Design Eyewear Group’s portfolio of dynamic brands, which are inspired by art, innovation, and trend while delivering exceptional value. Headquartered in Aarhus, Denmark, the company has local offices in Paris, San Francisco, Bilbao, and London.
Original link: https://www.opticaljournal.com/prodesign-details-define-them/