Europa Eyewear Enters The Sport Arena
Europa Eyewear, a leader in premium, independent eyewear, today announces the launch of its much-anticipated Michael Ryen Sport collection, a dynamic line engineered for active lifestyles and refined aesthetics. The new collection underscores Europa’s commitment to innovation, quality materials, and a focus on fit and inclusive sizing.
MRX-100
Performance + Style = New Era In Sport Eyewear
MRX-102
The Michael Ryen Sport collection fuses high-performance engineering and on-trend design cues to meet growing consumer demand for eyewear that can keep up—whether on the court, trail, or street. The diverse introductory assortment features six styles in two colors and two sizes each.
MRX-104
Built with performance-first details and sleek, versatile silhouettes, this collection bridges the gap between sport comfort and everyday polish. Think sport-engineered precision with understated style— frames that keep up with him, wherever the day goes.
MRX-106
Michael Ryen Sport offers the performance features of other sport collections in the market, but in a more wearable, everyday style for discerning men—frames that perform at the gym and still look polished at the office. Designed for patients who want one pair that can do it all.
MRX-108
Key Features Include:
Lightweight, durable materials: TR-90 offers strength and flexibility without bulk
Integrated sport function: Grippy temple and nose pad surfaces and 5-base curve frames give a sport look that won’t slip.
Easy to Dispense: Wire Cores are easily adjustable and customizable fit for long-lasting wear.
MRX-110
“We designed MR Sport to bridge the gap between performance eyewear and everyday optical fashion,” said Melanie Burns, VP of Product, Europa Eyewear. “Our goal is to give independent ECPs a competitive edge—offering a unique, high-margin collection that speaks to active consumers without sacrificing style or optical integrity.”
About Europa Eyewear
Europa is one of the largest independent designers and manufacturers of eyewear in the United States, offering a diverse portfolio of 11 independent brands, including American Optical, which is manufactured in the company’s Chicago factory from premium global components. The company consistently ranks as a preferred partner to Eyecare Professionals and is known for exceptional service. Europa’s business model is uniquely designed to serve the Optical Market with a national team of dedicated sales professionals offering a full portfolio of quality products, industry-leading warranties, enhanced margins, and guaranteed sell-through.
Original link: https://www.opticaljournal.com/europa-eyewear-enters-the-sport-arena/