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Swiss Eyewear Group To Launch EKKIU Eyewear At SILMO
After successfully conducting test marketing earlier this year for the new EKKIU brand in the trendsetting eyewear markets of Italy and Greece, Swiss Eyewear Group proudly announces the global launch of EKKIU at SILMO Paris.
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EKKIU captures the essence of Generation Z, celebrating their individuality with bold, colorful looks. The spirited new collection is designed and engineered in Switzerland and crafted in handmade, environmentally friendly acetate
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With the addition of high-end Eastman Tritan lenses, EKKIU offers not only high fashion but also state-of-the-art optics and superior clarity.
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EKKIU will be showcased during SILMO Paris at booth of ADCL in Hall 6 Booth L054
About Swiss Eyewear Group
Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.
Original link:https://www.opticaljournal.com/swiss-eyewear-group-to-launch-ekkiu-eyewear-at-silmo/