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All Roads Lead To London With William Morris


Born to be British and always up to date with the latest trends, the William Morris London brand offers a range of optical and sun collections that are both original and elegant, reflecting the independent and quirky spirit of London. Drawing inspiration from its history, culture, and iconic colors, William Morris offers a colorful journey across the capital city.

Have you got your ticket ready for the latest eyewear collection by William Morris London?




Vibrant – young – trendy – different

The brand’s flagship collection perfectly captures the effervescent, vibrant atmosphere of the capital. Through elegant yet eccentric designs, it plays on the theme of London’s iconic public transport systems and the city’s urban tones. Double-decker bus red, urban grey, and all the colors of the underground feature across a collection that is unique, versatile, and ready to transport you to your chosen destination. Station hop with our London release that will certainly turn heads and keep up with those on the move this season.




Directional, premium, luxury, high design.

Taking it up a notch, the latest collection by William Morris London Black Label is as premium and luxurious as any decadent traveler would expect. Crafted in premium materials and in shapes that will certainly get Londoners looking up from their newspapers on the daily commute, these frames are bold and sophisticated and ready to take on the capital in style. Look good wherever you travel and take in the sights in 1st class style this season with Black Label.



Strawberry Thief

Arts meets craft, elegant, decorative.

William Morris the artist (1834-1896) was a founder member of the Arts and Crafts movement. He was a designer as well as a publisher and printer, poet, prose writer, painter, political essayist, and activist, craftsman, muralist, and furniture maker.

The patterns he and his colleagues created almost 200 years ago for wallpapers, fabrics, and all kinds of homeware products, remain among the best-loved and most popular designs around the world today. These gorgeous patterns are now being incorporated into a range of optical designer frames, each in 3 colors, sold with beautiful, coordinating folding cases and lens cloths.




Glazeable, classic colors in easy-to-wear shapes.

William Morris London sunglasses offer a wide choice of chic, trendy styles to suit all tastes. Taking inspiration from the London mainline collection, these sunglass styles are understated yet sophisticated and include glazeable lenses ready for prescriptions or left alone for the ultimate fashion statement.


About William Morris/Design Eyewear Group

Design is the heart of the company. Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years. Great design is what defines all their brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Original link:https://www.opticaljournal.com/all-roads-lead-to-london-with-william-morris/