2026 WOF|Bangkok Excellence Awards: Winning Brands Announced
The 2026 ASEAN Int'l Optics Expo (WOF | Bangkok) kicked off in Bangkok on October 9. Running alongside the exhibition was the 2026 WOF|Bangkok Excellence Awards Ceremony.
While the fair features product showcases and business matchmaking, the Excellence Awards shift the spotlight onto the brands themselves — those with robust product expertise, standout design credentials and bold ambitions for ASEAN market expansion took center stage to collect their awards. Four award categories were featured this year, recognizing a total of 29 brands.
01 WOF | Bangkok - Most Popular Brand Award
Winning Brands: YANI｜BOCONOMICS｜LECOOL｜KAPVOE｜EMMA OPTICS｜DONGTIAN｜Optic League｜ZHANSHENG｜XINGLIANG｜VIZION 1
Popularity is never accidental. It is earned through consistent brand-consumer engagement. These 10 brands have captured lasting market attention with their distinctive identities and offerings.
02 ASEAN Original Design Brand Award
Winning Brands: YITI｜ZANMEI｜HERMASE｜SUIYI｜TIMVISION
Design is a brand’s most powerful voice. These five brands leverage original design to balance aesthetics and functionality within every eyewear frame.
03 ASEAN Rising Brand Award
Winning Brands: FANGSHI｜HORIEN｜WANJINBAO｜HONGCHEN｜MILU｜Luma House｜Forever Fashion
Breaking into overseas markets is no easy feat. Success calls for great products, paired with courage and strategic vision. These seven up-and-coming brands are paving their own path in new markets.
04 ASEAN Global Brand Award
Winning Brands: SEROVA｜YIFU｜ATARA｜PARZIN｜MOHK｜OUTDO｜East Consult
Truly successful internationalization means establishing deep roots in foreign markets. Through years of sustained investment, these seven brands have moved from building awareness to winning preference and trust.
During the ceremony, brand representatives came up to the stage one by one to receive their awards and join group photos. Following the presentation, Mr. Paul Bruck of East Consult delivered remarks on behalf of winning exhibitors. He shared insights into his company and its international strategy, and thanked WOF | Bangkok for providing this valuable platform and the honor bestowed upon them.
Awards Are Just the Beginning
Products from winning brands are also a key highlight of the Excellence Awards. To maximize exposure for honoured companies, a dedicated showcase zone was set up on-site, displaying products from all 29 award-winning brands. Visitors could explore a wide range of products, designs and unique brand features in this dedicated space.
This year’s winners have been unveiled, but brand stories continue to unfold. We look forward to welcoming more brands to Bangkok next edition.