WOF | Bangkok Promotion Tour: Shenzhen and Hong Kong
To continuously expand the pool of high-quality eyewear enterprises and drive exhibitor recruitment and market promotion for the 2026 ASEAN Int’l Optics Expo (WOF|Bangkok), the WOF organizing committee recently visited Shenzhen and Hong Kong to conduct enterprise outreach and exhibition promotion, with a focus on key areas such as eyewear brands and smart eyewear.
As a major hub for technology and industrial innovation in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), Shenzhen is home to numerous eyewear brands and smart eyewear-related enterprises. During the visit to Shenzhen, the committee held in-depth, face-to-face discussions tailored to each company's business goals and product offerings. Key topics included the planning for WOF | Bangkok 2026, ASEAN market resources, exhibition zone configurations, and the enterprises’ needs for overseas market expansion.
From traditional eyewear brands to smart eyewear companies, the committee carried out targeted promotion and communication based on the distinct product features and market strategies of each enterprise, steadily broadening the pool of potential exhibitors. Among these, smart eyewear -- as a key category highlighted in this edition of the fair -- drew significant interest from multiple companies, which held discussions with the committee on product display and overseas market development.
Following the Shenzhen visits, the committee traveled to Hong Kong for further company visits and exhibition promotion. Discussions with local enterprises centered on Southeast Asian market developments, opportunities in the Thai market, and WOF | Bangkok’s international positioning and professional buyer resources.
During the exchanges, many Hong Kong-based companies expressed sustained interest in the Thai and broader Southeast Asian markets. Some are already advancing their market expansion strategies and are evaluating participation plans based on their product portfolios and business directions.
From Shenzhen to Hong Kong, through these on-site visits and dialogues, the committee has continuously gained insights into enterprise needs, conveyed exhibition information, and kept in touch with interested companies, steadily driving the recruitment process forward. Preparations for WOF | Bangkok 2026 are progressing smoothly, and the committee will continue to visit key markets in the coming period to further promote exhibitor recruitment and buyer outreach efforts..