WOF|Bangkok Promotion Tour: Malaysia, Philippines, and Thailand
To strengthen overseas promotion and buyer invitation for the 2026 WOF ASEAN Int'l Optics Expo (WOF|Bangkok), the organizing committee recently visited key markets including Malaysia, the Philippines, and Thailand. During these trips, we conducted industry visits, market promotions, buyer outreach, and exhibitor brand publicity, bringing exhibition information directly to overseas market.
Visit to Malaysia: Connecting with Industry Associations and Local Professional Resources
In Malaysia, the committee met with the Malaysian Optical Wholesalers Association, exchanging views with the association’s president, former president, and current vice president on exhibition cooperation, the local eyewear market, and industry developments.
Discussions covered the characteristics of Malaysia’s eyewear market, channel structures, and association resources, giving us a more concrete understanding of the local market and industry ecosystem. These exchanges also helped build industry connections for future buyer invitations in Malaysia for WOF | Bangkok.
Additionally, the committee met with the president of the Association of Malaysian Optometrists to discuss retail channels and industry exchanges, further expanding our network of professional visitors and local resources.
Market Outreach: Promoting the Fair in Malaysia and the Philippines
Beyond industry visits, the committee also went directly into local eyewear markets. At the Sungai Wang Optical Market in Malaysia, we distributed exhibition materials and conducted on-site invitations to local eyewear practitioners, delivering WOF | Bangkok information directly to optical shops, buyers, and industry professionals.
In the Philippines, the committee similarly visited local eyewear markets for promotional activities, using material distribution and face-to-face exchanges to promote the fair and invite buyers, steadily growing our base of professional visitors from the Philippines.
Local Promotion in Thailand: Bringing Exhibitors' Products into the Local Market
As the host country of WOF|Bangkok, Thailand is a key stop for the committee's overseas promotion. We actively participated in roadshows organized by Thai industry associations, maintaining ongoing communication with the local eyewear industry, introducing the fair and exhibitor brands to professionals and potential buyers, and actively inviting major Thai buyers to attend.
During local industry roadshows and market promotion events in Thailand, the committee not only promoted the exhibition but also brought exhibitors' products into the local market, conducting on-site presentations and product promotion for participating brands.
Products from exhibitors such as ATARA, LOOKIN, and eastconsult were featured at local industry events. The committee engaged directly with Thai eyewear professionals, introducing exhibitor brands and products and introducing them to potential partners.
