Exhibition News

October 9-11, 2026 -- The ASEAN Int'l Optics Expo (WOF | Bangkok) will be held in Bangkok, Thailand. Preparations are progressing steadily across all fronts -- from overseas buyer invitations and multi-country association delegations to exhibitor line-ups, featured zones, and concurrent events. Each area has been upgraded to raise the fair’s value and support the eyewear industry’s expansion into ASEAN.

01 Overseas Buyer Pre-registration Soars -- Target Buyers Up 40%

Overseas attendance is heating up, with both visitor volume and quality on the rise. Pre-registration numbers have grown 40% year-on-year. The buyer map continues to widen, now covering 50+ countries and regions, with deep penetration in core markets such as ASEAN, South Asia, and the Middle East. The buyer structure covers the entire eyewear supply chain -- from retail and optical services to wholesale and distribution.

02 Multi-Country Association Delegations -- High-Quality Buyers Arrive in Groups

To strengthen overseas buyer sourcing, the organizing committee is stepping up outreach to industry associations. To date, cooperation has been established with eyewear associations in 6 countries and regions. Associations from Thailand, Vietnam, India, and Myanmar have confirmed they will lead professional buyer delegations to the fair; Sri Lanka and Malaysia have also expressed interest, and related group arrangements are being actively discussed.

03 Strong Brand Clustering -- International Exhibitor Line-up Takes Shape

Exhibitor recruitment is advancing rapidly, with a clear clustering effect. Well-known domestic and international eyewear brands, eyewear factories, and original design studios are confirming booths one after another. As more quality exhibitors join, the fair’s international and professional brand matrix solidifies, enhancing overall commercial value and industry appeal, and sharpening its brand differentiation.

Partial Brand List

SEROVA

PARZIN

OUTDO

YIFU/ATARA

WANJINBAO

MILU/BUTBTEEY/COME RISING

Conant

SUOFEIA

COT

ocool

VESCO/CARAZA/SEIMA/ZABDI

BaBy Blissful

A Flash of new/QINGYA CONSTANT

Eyerobo

West/Amarcord/Diva

TAVISH

DUBI

Fairyland

100 EYEWEAR

REDELUX/CHOGORI

Omeida

COLORCON

HUMARS

04 Upgraded Floor Plan -- New Zones Complement Existing Ones

The exhibition layout retains classic core zones: the International Zone, Asian Original Designers Zone, Danyang Zone, Chongqing Fengjie Zone, and Jiangxi Zone. Three new themed areas have been added: Korea Zone, Thailand Zone, and Smart Eyewear Zone. This comprehensive setup brings together global eyewear resources across frames, lenses, original designs, and smart wearables, creating a true one-stop trade and sourcing platform.

05 Diverse Concurrent Events -- Empowering Effective Networking and Market Entry

ASEAN Vision Excellence Awards -- Held immediately after the opening ceremony, this event honors outstanding enterprises and emerging brands in the global eyewear industry.

WOF | Bangkok Buyer-Supplier Meetings -- Using a “pre-match + on-site face-to-face” model, buyer requirements are collected before the fair and precisely matched with exhibitors. Dedicated meeting sessions on site help lock in targeted orders and significantly boost trade conversion.

Fashion Show -- Buyers will have the chance to witness the latest eyewear collections take the runway, with brands unveiling their newest designs and top-selling styles. This is your front-row seat to discover emerging trends, get inspired by cutting-edge aesthetics, and stay ahead of the market.

Middle East Eyewear Trade Exchange Meeting -- This exclusive meeting, by invitation only, brings together a select group of pre-qualified Middle Eastern buyers and carefully matched suppliers. As an invited guest, you will engage in dedicated one-on-one dialogues, explore product lines tailored to the regional market, and forge direct trade connections that streamline your cross-border procurement -- all within a focused, high-efficiency setting.

Eyewear Brand Exchange Meeting -- This invitation-only meeting is curated for overseas buyers who are actively seeking premium Chinese eyewear brands. As a selected participant, you will have privileged access to leading manufacturers and designers, gain early insights into their latest innovations, and share your local market intelligence to co-create win-win partnerships.

From a powerful line-up of international brands to buyer-supplier meeting, WOF | Bangkok 2026 brings together everything you need to stay competitive in the ASEAN eyewear market. Discover fresh collections, meet reliable manufacturers, and tap into new business opportunities.

October 9-11, Bangkok, Thailand -- we look forward to welcoming you and helping your business thrive in this dynamic region.