WOF|Bangkok Promotion Tour: Thailand

As preparations for the 2026 WOF ASEAN Int'l Optics Expo (WOF | Bangkok) proceed steadily, the organizing committee recently visited Thailand to hold discussions with multiple representative companies in the industry, facilitating international buyer invitations and industry cooperation, while continuously gathering high-quality procurement resources for the fair.



The visit covered multiple sectors, including brand distributors, lens manufacturers, high-end optical retailers, professional vision care institutions, medical channels, and industry associations. In-depth exchanges were conducted on procurement needs, industry trends, brand partnerships, business matching, and forum activities, providing insights into the development dynamics and purchasing directions of the Thai and ASEAN markets.



During the visits, numerous enterprises and institutions gave positive feedback on the development of WOF | Bangkok and expressed continued interest in this edition of the fair. Some companies are currently evaluating their participation plans, hoping to leverage the fair to expand into ASEAN and other international markets. Several high-end optical retailers and professional vision care institutions also clearly expressed their procurement intentions, seeking to find more high-quality suppliers that meet their needs.


At the same time, the organizing committee held discussions with local professional industry associations, covering topics such as member mobilization, professional forums, and buyer engagement. Future resource collaboration will be pursued to attract more Thai professional optometrists, eyewear store operators, and industry practitioners to visit and exchange ideas at the fair, continuously enhancing its professional influence.

Through this visit, the organizing committee has further established and deepened connections with local brand distributors and industry associations in Thailand, building up more quality channels for buyer invitations and international resource integration.
