China Wenzhou Int'l Optics Fair: The New Vision Horizon and The Golden Brand Galleria for 2026
The upcoming China Wenzhou Int'l Optics Fair (WOF|Wenzhou), scheduled for May 8-10, 2026, will introduce two new dedicated areas: The New Vision Horizon for new collection launches, and The Golden Brand Galleria for concentrated brand displays. These additions are designed to give buyers more ways to discover new products and connect with suppliers during the show.
The New Vision Horizon
Serving as a platform for exhibitors to showcase their new collections, The New Vision Horizon will combine fashion shows with a static showcase area. Selected exhibitors will present their latest products through fashion shows, allowing buyers to see how products look and move when worn. Following the shows, the same collections will be available for closer inspection in a dedicated showcase area, giving visitors the opportunity to examine details such as materials, finishes, and craftsmanship up close.
The Golden Brand Galleria
The Golden Brand Galleria will bring together a selection of optical brands in a designated section of the exhibition hall. Instead of being spread across different booths, participating brands will present their products in one concentrated space. This setup allows buyers to easily compare different brand styles and product ranges, and quickly identify potential partners that fit their market needs.
The China Wenzhou Int'l Optics Fair serves as a key sourcing platform for global buyers looking to connect with China's eyewear industry. With the addition of The New Vision Horizon and The Golden Brand Galleria, the fair offers visitors more ways to explore products and meet suppliers -- through live fashion shows, close-up product inspections, or efficient brand comparisons all in one place.
For more information regarding exhibiting or visiting, please visit https://www.opticsfair.com/