WOF | Bangkok Overseas Buyer Invitation Tour – Malaysia & Vietnam
From July 28th to August 2nd, the organizing committee of the WOF ASEAN Int’ l Optics Fair (WOF | Bangkok) traveled to Southeast Asian eyewear markets such as Malaysia and Vietnam to carry out publicity and promotion, visitor invitations, and market research, focusing on channel expansion and brand overseas expansion needs.
Strategic Outreach in Malaysia
In Malaysia’s capital, the organizing committee conducted field visits across key commercial zones including Jalan Petaling Market and adjacent Central Market, as well as Sungai Wang Plaza. They engaged with multiple wholesale and retail optical merchants across these locations, distributing promotional materials and extending formal invitations to attend the ASEAN Int’ l Optics Fair.
Notably, the organizing committee held in-depth discussions with 100 Vision management representatives. During the meeting, the team presented the Fair’s exhibitor profile, product range, and visitor benefits. The representatives confirmed their regular sourcing activities in China and expressed significant interest in participating, emphasizing their goal to identify new quality suppliers at the event.
Strategic Outreach in Vietnam
In Ho Chi Minh City, the organizing committee spearheaded a multi-target invitation campaign beginning with the VIETNAM OPTICA EXPO, where they engaged exhibiting optical companies from South Korea and Shenzhen to introduce the ASEAN Int’ l Optics Fair and extend formal participation invitations. During the event, the team also met with Mrs. Thai Tuyet Huong (Manager, VIETNAM OPTICA EXPO) and her colleagues to detail the ASEAN Int’ l Optics Fair's information.
During a dedicated visit to optical chain MAT VIET (30+ stores nationwide), the organizing committee engaged founder Mr. Truong in discussions where key exhibition details were presented and formal attendance invitations were extended to his team. Mr. Truong expressed intention to visit with colleagues to explore competitively priced suppliers. The mission concluded with systematic invitation distribution at An Dong Market and Binh Tay Market.
Going forward, the organizing committee will continue to strengthen its overseas invitation efforts, connecting exhibitors with more high-quality international buyers. From October 9-11, 2025, in Bangkok, Thailand, WOF | Bangkok sincerely invites global eyewear brands and professional buyers to gather and explore new opportunities in the ASEAN market!
For more information, please visit our official website: https://www.opticsfair.com/