Brand to the Sea, Mirror to ASEAN | WOF Bangkok Spotlights Shenzhen, Explores ASEAN Market Opportunities
On 8th July, the organizing committee of WOF ASEAN Int’l Optics Fair (WOF | Bangkok) was invited to attend the private meeting of the 011th issue of ‘”Brand to the Sea, Mirror to ASEAN” - Focus on ASEAN, Shape the New Future of Eyewear Industry’, which was hosted by Shenzhen Eyewear Industry Association. More than 50 representatives of Shenzhen Eyewear Industry Association and Longgang Eyewear Chamber of Commerce were present to discuss how to grasp the dividends of Southeast Asian market and accelerate the pace of brand going global.
Su Miaoshou, General Manager of Wenzhou Donnor Cloud Expo Co., Ltd. and member of the WOF | Bangkok Organizing Committee, was invited to share the theme of "ASEAN Eyewear Exhibition and ASEAN Eyewear Market Potential", and deeply interpreted the development trend of Southeast Asian e-commerce, the situation of ASEAN exhibitions, overseas exhibition expectations and the unique advantages of the Southeast Asian market from the perspective of the eyewear industry.
In the sharing session, Su Miaoshou specifically introduced WOF | Bangkok's international resources and full-link overseas empowerment model, including pre-show buyer targeted invitations, on-site one-to-one buyer-supplier meetings, and post-show channel follow-up mechanisms, helping companies efficiently transform from "booth exposure" to "contract signing and implementation".
He also specifically mentioned that the Shenzhen Eye Association will organize a business delegation to visit brand factories such as Essilor, Hoya, and Shamier, as well as college optometry departments, to help companies get a close look at the world's leading production processes, design concepts, and industry ecology, laying a solid foundation for the layout of the ASEAN market.
Group photo after the meeting
Exchanges after the meeting and visits to the exhibition hall of the Exchange Service Center
During the stay in Shenzhen, the WOF | Bangkok organizing committee also visited a number of eyewear manufacturing and design companies to gain an in-depth understanding of the overseas expansion plans and market pain points of local leading companies, and focused on promoting the highlights of the exhibition, business inspection routes and matching cooperation models.
Visit to Chairman Chen of Shenzhen Eyewear Industry Association
The organizing committee will continue to deepen cooperation with key industry organizations across the country and even the world, and welcome more eyewear brands to join WOF | Bangkok, seize the opportunity of consumption upgrade in Southeast Asia, and achieve new breakthroughs in overseas expansion!