Exhibition News

Cathleen Kabashi

The offer for newcomers to make their presence felt at opti 2024 is expanded once more: a new OPTICS START-UP AREA in Hall C3 is dedicated to young start-ups active in the field of optical products and services – now being the second start-up area in addition to the popular opti boxes for new frame designs. “We are more than happy to provide an ideal space for young companies from the ophthalmic optics sector to present themselves creatively and at the same time to connect with the international community for optics and design,” says opti Exhibition Director Cathleen Kabashi.

The new OPTICS START-UP AREA in Hall C3 offers the best opportunities for networking and gaining an industry foothold. The location within the trade show couldn’t be more perfect: opposite the Runway Bar, one of the central meeting points at opti. The OPTICS START-UP AREA is part of the new “Innovation Area” and is directly adjacent to the opti Trend Hub.

The OPTICS START-UP AREA is open to all newcomers whose business model is related to one of the subsequent opti-relevant focus topics:

• Eyewear Trends – for all products in ophthalmic optics
• Health – everything related to visual comfort, screenings, hearing acoustics, etc.
• Vision Care Trends – from lenses to care products
• Sustainability
• Sales & PoS and myopia management
• Education/knowledge/career as well as digitalization and technology

Their presence on the OPTICS START-UP AREA already secured companies such as Clear-Eye-Systems GmbH, Entod Research Cell UK Ltd, ClipOn Optimiertes Sehen GmbH, Lenzbox GmbH and optihook.

Start-ups that still want to be placed on the OPTICS START-UP AREA ought to hurry: spaces already are scarce and the application deadline ends 22 December 2023.

Newcomers needn’t worry about a costly booth set-up: the opti My Business package comes at a very competitive bargain price, thus offering the perfect launch platform. After all, these newcomers play an important role in the industry’s further development in expanding into new and promising markets.

Join The Optical Journal at opti 2024. For more information visit www.opti.de/en/.

Original link:https://www.opticaljournal.com/new-opti-optics-start-up-area/