TREE Spectacles: A Synthesis Of Modern, Minimalistic, Italian Design
Contemporary principles based on knowledge and experience are at the core of the design philosophy at TREE Spectacles. The Italian label produces exclusive collections in advanced materials including eco acetate, surgical stainless steel, and titanium…
Iconic Collaboration By G?tti
This iconic piece of eyewear is the result of the collaboration between Graphic designer Stefan Sagmeister and the Swiss Eyewear brand Gtti Switzerland. Lenses, temples, and hinge mechanisms are designed in the most unobtrusive way, leaving behind jus…
A Symphony Of Light – Silhouette Eos
This season, Silhouette is pushing the envelope with the captivating designs of the new Eos View collection. The collection pulls influence from Eos, the goddess of the dawn, known for creating the symphony of colors and light that fills the sky short…
Bollé Adds Augmented Reality ‘Try On’ and ‘Try Out’ Experience
Boll is launching the most technologically advanced high contrast lens in the marketplace with the introduction of Volt +, Boll’s first lens ever developed using Artificial Intelligence (AI).The lens is being introduced in 15 SKU’s and all of them c…
National Vision Collaborates with Americares and RestoringVision
National Vision recently announced a new philanthropic collaboration with Americares and long-time partner RestoringVision that will provide free eyeglasses to some of the most vulnerable populations in the United States over the next two years. The p…
Euroinsights – Cleaning Cloths – Utilitarian & Ingenious
Utilitarian items are acknowledged for their practicality, usefulness, and function, but today they are not boring. Far from being dull, eyewear-cleaning cloths have morphed into works of contemporary, cutting-edge art. Eyewear designers are creating …
Spring Scandinavian Simplicity – KLiiK denmark
KLiiK denmark manifests minimalist design for those who pander towards the lightness and peace of Scandinavian simplicity. An aesthetic that whispers the beauty of less is more, this month’s 2021 KLiiK releases celebrate timelessness, delivering two …
Oakley To Be Official Provider For UCI’s Esports
The University of California, Irvine’s esports program has announced a partnership with Oakley, a leader in sports performance and optical innovation. During the yearlong partnership, Oakley will provide UCI esports student-athletes with eyewear equi…
KOMONO Metamorphosis Campaign
This season is all about creative transformation. Befitting these turbulent times, KOMONO renews its creative vision and explores radical new design propositions.We are leaving behind ubiquitous notions of identity and are reimagining our future. KOMO…
Hip Optical Launches Nationwide Vaccine Incentive Program
In an initiative to support nationwide Covid-19 vaccination, the American fashion eyewear brand Hip Optical has officially launched its 2021 vaccine incentive program. Customers can use their proof of vaccination to earn a $15 site-wide discount.To pa…
Freeform Optics and Metasurfaces Create Compact AR/VR Eyewear
A team from the University of Rochester’s Institute of Optics imprinted freeform optics with a metasurface, in a combination of optical technologies that charts a course for a new fabrication method for AR/VR glasses. The metasurface, a silver nanosc…
BOZ For Spring 2021
The distinctive flair of the BOZ collections lies in their incredible diversity. The design is worked with no boundaries in mind, the colors are used without restraint. Elegant to the point of refinement, beautiful, and expressive with their decorativ…
De Rigo REM Announces Renewal Of John Varvatos Agreement
De Rigo REM, the US subsidiary of De Rigo, announced a multi-year extension of the exclusive licensing agreement for the design, production, and distribution of John Varvatos prescription frames and sunglasses globally. Under the new agreement, De Rig…
JF REY 3D PRINTING COLLECTION 2021
The success of NAUTILUS, a first concept designed in the 3D printing process than a year ago, has prompted Jean-Franois Rey to experiment with new exclusive frames, going beyond the known standards in eyewear design. Today he is launching a collection…
Sunglasses: Sunny, Spirited Style – Euroinsights
Charisma, allure, and seductiveness represent intrepid and dynamic sunglass designs. For the wearer, sun specs present the possibility to be bold and audacious – to explore exciting shapes, colors and materials. International eyewear designers have i…
Christopher Cloos And Tom Brady Expand Eyewear Collection
Christopher Cloos, a leading maker of premium, timeless, and elegant eyewear, today announced the launch of two new frames in the Cloos x Brady eyewear collection. Christopher Cloos first partnered with the now seven-time Super Bowl champion Tom Brady…
STATE Optical Spring 2021 Sun Collection
Spring typically brings a sense of optimism and, after the year we’ve had, we are soaking it in! With hopes high, starting to dip our toes back into moments of normalcy, we are ready for a serious look refresh, and lots and lots of color. The latest …
A HIGH PRESCRIPTION AND CANNOT FIND GLASSES? SOUND FAMILIAR? MINUS EYEWEAR CAN HELP.
SIU x 09/05/2021Does the title of this blog post sound like something you have encountered? Yes? Well I may have the solution for you.Personally, I have never experienced it as my worst eye is only at -4.50 which at times feels bad enough when you n…
JF Rey Petite Collection SS-2021
The collection JF Rey PETITE was motivated by the desire to dress the slim faces of women, often forgotten by a large part of eyewear designers. Since 2012, Jean-Franois Rey has been constantly reinventing this line which now holds a key place in the …
Zenni Partners with Eyewear Icon Iris Apfel
Zenni, the online eyewear retail leader, announced an exclusive Iris X Zenni partnership with larger-than-life style icon, eyewear aficionado, and self-proclaimed “geriatric starlet” Iris Apfel. The multi-year partnership kicks off with today’s lau…