brands | March 24, 2021
GIGI Studios – Just the way you are
GIGI Studios has started 2021 ambitiously with a new campaign and new segmentations of its collections
words Editorial Staff
The Spanish brand based in Barcelona, Gigi Studios, has started 2021 ambitiously with the new campaign ‘As I Am’ and a new segmentation of its collections. Starting with the SS21 campaign it celebrates everyone’s identity with a collection full of contrasts, paying tribute to individual language and self-expression. In addition to this, in an effort to improve the subdivision of its heterogeneous catalogue, Gigi Studios has launched 34 new models gathered into four different collections: Vanguard, Icons, Men and Lab. Vanguard is a feminine and sophisticated collection of 12 models, each available in four colours, Icons, however, is a collection defined by iconic design and timeless shapes, with women’s and unisex models available in six colours. The Men collection is a line created for today’s men and presents 12 new designs. Finally, the Lab collection offers women’s and unisex optical frames, characterized by the use of innovative materials and minimal shapes.
Supervisor：Wenzhou Bureau of Commerce; China Council for the Promotion of International Trade, Wenzhou Committee
Sponsors:Zhejiang Optical Association; Shanghai Donnor Exhibition Co., Ltd.
Organizers: Wenzhou Optical Association; Wenzhou Donnor Exhibition Co., Ltd.; Wenzhou Donnor Cloud Expo Co., Ltd.