IOT CamberPure – One Lens. All Materials. Zero Compromise.
IOT, in collaboration with Younger Optics, is introducing CamberPure?, a new generation of premium progressive lenses designed to deliver exceptional clarity across all lens materials. The official market debut will take place at Vision Expo, where a…
ClearVision Optical Recognizes 2025 Fred Friedfeld Scholarship Winner
Monica Van DuyneClearVision Optical recently recognized the latest recipient of the Fred Friedfeld Memorial Scholarship, awarded in partnership with SUNY College of Optometry. The latest scholarship was presented to Monica Van Duyne.“ClearVision was …
Mad in Italy -Looking Towards Venice
Mad in Italy has launched a new collection of optical frames that both confirms and renews the brand’s core values: design, material research, and manufacturing excellence. The 2026 collection consists of twelve new models, six titanium frames and si…
BONPOINT x IZIPIZI Kids Suns
BONPOINT, the iconic Parisian luxury children’s fashion house, and IZIPIZI, the must-have French brand known for its timeless eyewear for the whole family, join forces once again to create an exclusive collection. From the very beginning, we have bee…
DKNY Spring 2026 Campaign Featuring Hailey Bieber
The icon is back: Hailey Bieber returns as the global face of DKNY, continuing last season’s breakthrough fashion story with a new, high-impact campaign. For Spring 2026, the disruptive art scene of downtown New York in the ’60s sets the stage for a…
adidas Originals Eyewear 2026 Advertising Campaign
The 2026 advertising campaign for adidas Originals Eyewear infuses brand heritage values into the essence of modern culture with a fresh perspective. Its not only about gaining better vision, but also about understanding yourself more clearly.The camp…
Dilli Dalli Expands Variable Fit Selection
The latest release from Dilli Dalli, a ClearVision Optical brand, adds three new Variable Fit models in larger eye sizes, expanding the collection by customer request following the program’s overall success.The three new models are available in eye s…
Silhouette Titanium Reframed – Bold Innovation
With Titanium Reframed, Silhouette opens a bold new chapter in design innovation — reimagining what titanium can be. Building on a legacy that transformed ultralight eyewear decades ago, this full-rim collection fuses timeless elegance with cutting-e…
Tree Spectacles Announces Ayra Collection Part 2
The minimalist concept, Ayra by Tree Spectacles, has further explored in a new and delightfully subtle collection where everything is ultralight, where matter meets light and allows only the essence to emerge. Ayra Part 2 is a manifestation of Tree’s…
FYSH Launches 2026 “Edge of Tide” Campaign
FYSH launched its 2026 campaign, Edge of Tide, drawing inspiration from the space where land meets sea. Shot along the Californian coast at Malibu’s Leo Carrillo State Park, the visuals are shaped by natural movement, shifting light, and organic text…
China Economy: East China's Wenzhou joins China's GDP trillion-yuan club
Now to east China. The city of Wenzhou has announced its gross domestic product has surpassed one trillion yuan – a key milestone in its economic development. What sets Wenzhou apart is that more than 80 percent of its economy is driven by the privat…
Blackfin Vitra: The Purity Of Light Meets The Strength Of Titanium
Matter becomes light; lightness becomes strength. Blackfin introduces Vitra, where titanium encounters a new material that redefines transparency, interpreting design through high-performance materials.The name Vitra – from the Latin vitrum – evokes…
AllSaints SS26 Optical Collection
AllSaints’ SS26 optical collection draws on modern architecture and industrial influences to shape a series of fashion-driven models rooted in the brand’s unmistakable edge. Fashioned for style leaders, the assortment brings together standout silhou…
MODO Debuts Adds To THREE.3 Rimless Collection
The THREE.3 Rimless Collection brings together MODO’s focus on precision and lightness in its most minimal form. Defined by its customizable construction and a total weight of just 3.3 grams, the collection offers a rimless experience built around pe…
Europa Eyewear Unveils Scott Harris District
Europa Eyewear announces the launch of Scott Harris District, a new high-design Scott Harris sub-collection that redefines the intersection of aspirational design and accessible pricing in the optical market. This debut collection marks the most eleva…
ic! berlin – Official Eyewear Partner of Audi F1 Team
ic! berlin, a Marcolin-owned German eyewear brand, announced a partnership with Audi Revolut F1 Team, becoming the team’s Official Eyewear Partner. The alliance brings together organizations united by precision engineering, functional design, and a c…
Silhouette Rimless Shades Meet The Sun’s Gaze
Inspired by the enduring spirit of aviation, Silhouette’s Rimless Shades collection expresses a refined masculine elegance through its ergonomic fit, robust titanium engineering, and a minimalist profile that communicates confidence without excess. S…
LOFT And Eyewear Design Week Return To NYC
The LOFT Eyewear Shows New York event is scheduled from March 5-7 at two venues on 28th St in the Chelsea/Hudson Yards district of New York City.LOFT Eyewear Shows have set the standard for independent eyewear events in North America since 2000. In it…
Phernell Walker To Lead American Board of Opticianry
Phernell WalkerThe American Board of Opticianry (ABO) Board of Directors announced the appointment of Phernell Walker, MBA, ABOM, LDO, as Chairperson of the Board, marking a significant and historic milestone in the organization’s leadership. Mr. Wal…
New Handcrafted Designs From MODO
The Brooklyn Made Collection captures MODO’s dedication to craftsmanship and thoughtful design. Each frame is handmade in Brooklyn, reflecting a spirit of authenticity and modern refinement. The result is a collection that balances artisanal precisio…