The AOA Foundation Announces New Silhouette Scholarship
The AOA Foundation announced the launch of a new scholarship in partnership with The Silhouette Group. The Silhouette Scholarship is available to one second-year student and will award $2,500 annually.“The AOA Foundation is always looking for new and…
Neurolens Rebrands as Newton
Neurolens, the innovation company redefining eye care through exceptional patient outcomes, is proud to announce its official rebrand to Newton. Named after Sir Isaac Newton—a great innovator who laid the foundation for modern optics —the transforma…
VSP Vision Enters into Definitive Agreement to Acquire Marcolin
VSP Vision? announced today it has entered into a definitive agreement to acquire Marcolin from PAI Partners, a pre-eminent private equity firm, and other minority shareholders. The acquisition of Marcolin, a global leader in eyewear design, manufact…
DEGree Celebrates FACE A FACE 30th Anniversary
For its 30th anniversary, FACE A FACE teams up with designer Valentin Lebigot to unveil a unique installation at the DEGree flagship store, for the Paris Design Week, from September 4 to 13, 2025. A pop and inventive scenographyOpened in July 2023, th…
Isaac Mizrahi New York Summer/Fall Styles For Men
Explore the allure of cool summer/fall styles for men that effortlessly suit every occasion with sophistication and charm. Based upon iconic classic American design, translated into modish styles, Isaac Mizrahi eyewear for men redefines the present-da…
PPG Trivex Lens Outperforms Polycarbonate
PPG announced the results of tests carried out in collaboration with HOYA Vision Care to compare the performance of PPG TRIVEX lens material to polycarbonate across multiple optical and durability categories. The data showed that HOYA PHOENIX lenses m…
SightCare Announces Manchester Roadshow at Mottram Hall
SightCare has confirmed Mottram Hall Hotel, Cheshire, as the venue for its next independent optical networking roadshow, taking place on Monday, 15 September 2025.Hosted by CEO Emma Rawlings, the event offers a no-obligation opportunity for independen…
Registration To Launch For 100% Optical And 100% Ophthalmology
Organizers have announced that free registration for 100% Optical, the UK’s largest optical exhibition, and its co-located event, 100% Ophthalmology, will be live in the first week of September.Where eyecare meets eyewear, the award-winning event for…
Tariffs, Trade, And The Optical Industry: What Are Your Brands Telling You?
For much of my adult life, U.S. trade policy has revolved around lowering tariffs and promoting free trade. Since the Reagan era, both major political parties have generally supported this model. That’s why the current turn toward aggressive tariffs—…
America’s Best Unveils Major Brand Transformation
America’s Best, a retail brand of National Vision, announced a visual brand transformation to continue redefining accessible eye care across the nation. In collaboration with creative powerhouse VML, America’s Best has embraced a bold renewal – unv…
Explore New Technologies At VisionPlus EXPO
The global optical industry is gearing up for one of the most anticipated events of the year, VisionPlus EXPO, 2025, returning to the Dubai World Trade Centre on November 17–18, 2025. With an impressive lineup of international exhibitors, thought lea…
INVU Unveils the New Optical Frame + Clip Collection
INVU launches its latest innovation just in time for SILMO: a stylish optical collection featuring ultra-polarized magnetic sun clips that transform prescription eyewear into fashionable sunglasses in seconds. Each clip is precisely engineered to matc…
Something Old, Something New… A Trade Show Tale
We all know the old wedding rhyme:“Something old, something new, something borrowed, something blue.”Though often shortened today, it traditionally ends with, “and a sixpence in your shoe.”As SILMO Paris and the final Vision Expo West approach, it…
TheraTears Unveils New Marketing Campaign
TheraTears, a leading brand in dry eye relief under Prestige Consumer Healthcare, is thrilled to announce the launch of its innovative “It’s a Science” marketing campaign. This campaign highlights the science-backed formulation of TheraTears eye dr…
Lowercase x Tellason
Lowercase and Tellason have teamed up for a collaboration that brings together Brooklyn-made eyewear and San Francisco’s denim legacy. It’s a story of shared values, local manufacturing, and timeless style – rooted in craft and culture.CASSADYTony …
Tom Francis – Morgenthal Frederics
Tom Francis for Morgenthal Frederics spotlights a bold buffalo horn eyewear collection that pays tribute to timeless icons and legendary style. Part of the Classic Actors series and inspired by great performances and effortless charisma, this capsule …
China Xiamen International Optics Fair
The 2025 China Xiamen International Optics Fair (XMIOF), one of Asia’s most influential trade events for the eyewear industry, is set to return from November 20–22, 2025, at the Xiamen International Conference & Exhibition Center.Spanning 60,000…
Immagine98 Summer 2025 Eyewear Trends
Immagine98 unveils its latest sun collections, each one perfectly attuned to an iconic travel itinerary and dreamlike atmospheres. Every model draws inspiration from the colors, light, and details of some of the world’s most beloved destinations: Ken…
Plume Paris Talulla
Introducing Plume Paris Talulla from Dolabany Eyewear. The Talulla is a bold combination of teal metal, amber accents, and a pop of spotted tortoiseshell acetate. Talulla is for the wearer who isn’t afraid to play with color and shape. Sophisticated…
Eyenavision and Chemistrie Clips Acquired
Eyewear industry leaders Ben Rollins and Dan Bruton, most known for their work leading Axon Optics and SportRx, respectively, have acquired Eyenavision, the company behind the patented Chemistrie? magnetic clip-on lens system. The move reinforces the…