Industry News

 “China is the last unexplored field for fast-growing brands.” “Made in China” can be seen everywhere in the world, whereas Chinese brands are as sparse as morning stars.

China is a large eyewear producing and consuming country. The rise of brands is inevitable since Chinese enterprises have the desire to be internationalized. However, in optical industry, most enterprises produce labor-intensive and low value-added goods, which, embarrasses the whole industry into working for foreign brands. Under this unoptimistic situation, more light should be put upon the brands by which enterprises can survive. With regard to this, all optical manufacturing enterprises have to create their own brands in order to achieve breakthrough. 

Under the theme of ‘The Rise of Brands’, the 12th Wenzhou Int’l Optics Fair, China (12th WOF for short) provides an effective platform for brands display and commercial communication, initiating enterprises to establish self-brands and enhance products’ added value and companies’ competitive strength. Simultaneously, 12th WOF will use new exhibition halls and upgrade the scale, with the exhibition scale of 15,000 square meters, over 400 estimated exhibitors and 10,000 estimated visitors, including 700 oversea buyers. 

NEW START, HIGHER PURSUIT! 12th WOF will set out a new journey with every enterprise owning self-brands.